{"id":4063,"date":"2026-07-26T09:20:21","date_gmt":"2026-07-26T09:20:21","guid":{"rendered":"https:\/\/rewe-group.at\/o-nas\/"},"modified":"2026-09-17T22:20:26","modified_gmt":"2026-09-17T22:20:26","slug":"o-nas","status":"publish","type":"page","link":"https:\/\/rewe-group.at\/cs\/o-nas\/","title":{"rendered":"O n\u00e1s"},"content":{"rendered":"<section id=\"page-hero-block_61b8c273509df20192a59e667c8e471c\" class=\"acf-page-hero acf-page-hero--image-large acf-page-hero--without-image alignfull\" style=\"--phi-background:#00403D;--phi-text:#FFFFFF;--phi-accent:#FFFFFF;--phi-width:1400px;--phi-image-height:clamp(480px, 55vw, 820px);--phi-focus-x:50%;--phi-focus-y:50%;--phi-heading-font:&quot;REWE Group Headlines&quot;, Arial, sans-serif;--phi-heading-style:normal;--phi-heading-weight:700;--phi-intro-font:&quot;REWE Group Copy&quot;, Arial, sans-serif;--phi-intro-style:normal;--phi-intro-weight:400;--phi-breadcrumb-font:&quot;REWE Group Copy&quot;, Arial, sans-serif;--phi-breadcrumb-style:normal;--phi-breadcrumb-weight:400;--phi-tag-font:&quot;REWE Group Copy&quot;, Arial, sans-serif;--phi-tag-style:normal;--phi-tag-weight:700;--phi-heading-size:clamp(2.5rem, 5vw, 4.5rem);--phi-intro-size:clamp(1.125rem, 2vw, 1.75rem);--phi-breadcrumb-size:0.875rem;--phi-tag-size:1rem;\"><div class=\"acf-page-hero__panel\"><div class=\"acf-page-hero__content\"><nav class=\"acf-page-hero__breadcrumbs\" aria-label=\"Breadcrumb navigation\"><ol><li><span aria-current=\"page\">O n\u00e1s<\/span><\/li><\/ol><\/nav><h1 class=\"acf-page-hero__title\">Spole\u010dnost REWE International AG<\/h1><div class=\"acf-page-hero__intro\"><p>Jako spolehliv\u00fd m\u00edstn\u00ed dodavatel z\u00e1sobujeme Rakousko potravinami a drogerijn\u00edm zbo\u017e\u00edm a zaji\u0161\u0165ujeme mezin\u00e1rodn\u00ed obchodn\u00ed \u010dinnost RWE GROUP.<\/p>\n<\/div><\/div><\/div><\/section>\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h1 class=\"wp-block-heading\">Na\u0161e spole\u010dnost<\/h1>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost REWE International AG pat\u0159\u00ed do skupiny RWE GROUP \u2013 jednoho z p\u0159edn\u00edch evropsk\u00fdch obchodn\u00edch a turistick\u00fdch koncern\u016f. Z na\u0161eho s\u00eddla ve Wiener Neudorfu \u0159\u00edd\u00edme obchodn\u00ed \u010dinnost v Rakousku i mezin\u00e1rodn\u00ed obchod s potravinami skupiny RWE GROUP v osmi dal\u0161\u00edch evropsk\u00fdch zem\u00edch. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">L\u00eddr v oblasti prodeje potravin a drogerie v Rakousku<\/h3>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost REWE International AG je s p\u0159ibli\u017en\u011b 2 500 prodejnami p\u0159edn\u00edm rakousk\u00fdm poskytovatelem slu\u017eeb v oblasti m\u00edstn\u00edho z\u00e1sobov\u00e1n\u00ed. Spole\u010dn\u011b s internetov\u00fdmi obchody BILLA a BIPA jsme vedouc\u00edm poskytovatelem slu\u017eeb v oblasti m\u00edstn\u00edho z\u00e1sobov\u00e1n\u00ed v potravin\u00e1\u0159sk\u00e9m obchod\u011b a tak\u00e9 specializovan\u00fdm prodejcem drogeristick\u00e9ho zbo\u017e\u00ed. Dal\u0161\u00edmi oblastmi podnik\u00e1n\u00ed jsou cestovn\u00ed ruch, velkoobchod, zpracov\u00e1n\u00ed masa, medi\u00e1ln\u00ed spole\u010dnosti a obchodn\u00ed kooperace.    <\/p>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost REWE International AG je jedn\u00edm z nejv\u011bt\u0161\u00edch zam\u011bstnavatel\u016f a poskytovatel\u016f odborn\u00e9ho vzd\u011bl\u00e1v\u00e1n\u00ed v Rakousku. Za na\u0161\u00edm \u00fasp\u011bchem stoj\u00ed v\u00edce ne\u017e 46 000 anga\u017eovan\u00fdch a kompetentn\u00edch zam\u011bstnanc\u016f a zam\u011bstnanky\u0148 a v\u00edce ne\u017e 2 000 u\u010d\u0148\u016f. Na\u0161e produkty \u2013 v\u010detn\u011b t\u011bch pro na\u0161ich p\u0159ibli\u017en\u011b 60 vlastn\u00edch zna\u010dek \u2013 odeb\u00edr\u00e1me, kdykoli je to mo\u017en\u00e9, od m\u00edstn\u00edch zem\u011bd\u011blc\u016f a dodavatel\u016f. Nap\u0159\u00edklad v \u0159et\u011bzci BILLA nab\u00edz\u00edme 100 % rakousk\u00e9 \u010derstv\u00e9 maso a dr\u016fbe\u017e. Nebo v\u00edce ne\u017e 160 000 tun rakousk\u00e9ho ovoce a zeleniny ro\u010dn\u011b. T\u00edm posilujeme rakouskou ekonomiku a zaji\u0161\u0165ujeme cenn\u00e1 pracovn\u00ed m\u00edsta.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">P\u016fsob\u00ed na dal\u0161\u00edch osmi evropsk\u00fdch trz\u00edch<\/h3>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost REWE International AG \u00fasp\u011b\u0161n\u011b p\u016fsob\u00ed ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b ji\u017e od 90. let. Dnes jsme krom\u011b Rakouska zastoupeni v dal\u0161\u00edch osmi zem\u00edch: prost\u0159ednictv\u00edm \u0159et\u011bzce BILLA v Bulharsku, na Slovensku, \u010cesk\u00e9m a prost\u0159ednictv\u00edm potravin\u00e1\u0159sk\u00e9ho \u0159et\u011bzce IKI v Litv\u011b, s diskontn\u00edm \u0159et\u011bzcem PENNY v It\u00e1lii, Rumunsku, \u010cesk\u00e9m a Ma\u010farsku a se specializovan\u00fdm drogeriov\u00fdm \u0159et\u011bzcem BIPA v Chorvatsku a Rumunsku.   <\/p>\n\n<h3 class=\"wp-block-heading\">BILLA BIPA International a PENNY International<\/h3>\n\n<p class=\"wp-block-paragraph\">S p\u0159ibli\u017en\u011b 66 000 zam\u011bstnanci, 2 800 pobo\u010dkami a hrub\u00fdm obratem kolem 15 miliard eur pat\u0159\u00ed spole\u010dnost BILLA BIPA International k p\u0159edn\u00edm obchodn\u00edm podnik\u016fm ve st\u0159edn\u00ed a v\u00fdchodn\u00ed Evrop\u011b.<\/p>\n\n<p class=\"wp-block-paragraph\">S p\u0159ibli\u017en\u011b 30 000 zam\u011bstnanci, 1 900 pobo\u010dkami a hrub\u00fdm obratem kolem 10 miliard eur pat\u0159\u00ed PENNY International k nejv\u00fdznamn\u011bj\u0161\u00edm diskontn\u00edm \u0159et\u011bzc\u016fm v regionu.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Na\u0161i majitel\u00e9<\/h2>\n\n<p class=\"wp-block-paragraph\">100% vlastn\u00edkem spole\u010dnosti REWE International AG je n\u011bmeck\u00e1 skupina <a href=\"https:\/\/www.rewe-group.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">RWE GROUP<\/a> \u2013 jeden z nej\u00fasp\u011b\u0161n\u011bj\u0161\u00edch obchodn\u00edch a turistick\u00fdch koncern\u016f v Evrop\u011b. Jej\u00ed ko\u0159eny sahaj\u00ed do roku 1927: Tehdy se dru\u017estva spojila, aby zorganizovala spole\u010dn\u00fd n\u00e1kup potravin. Tento z\u00e1klad je patrn\u00fd dodnes: REWE GROUP p\u0159eb\u00edr\u00e1 odpov\u011bdnost a s\u00e1z\u00ed na udr\u017eiteln\u00fd a dlouhodob\u00fd r\u016fst.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Inovace pro budoucnost<\/h3>\n\n<p class=\"wp-block-paragraph\">Obchod s potravinami a odv\u011btv\u00ed cestovn\u00edho ruchu proch\u00e1zej\u00ed zm\u011bnami: internacionalizace postupuje, spot\u0159ebitelsk\u00e9 trendy se vyv\u00edjej\u00ed st\u00e1le rychleji a udr\u017eitelnost i digitalizace jsou nezbytnost\u00ed. REWE GROUP na to reaguje sv\u00fdm strategick\u00fdm zam\u011b\u0159en\u00edm i inovacemi. S\u00e1z\u00ed na organick\u00fd r\u016fst, d\u016fsledn\u011b prosazuje svou strategii udr\u017eitelnosti, modernizuje organizaci a neust\u00e1le vyv\u00edj\u00ed nov\u00e9 tr\u017en\u00ed a distribu\u010dn\u00ed form\u00e1ty.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Na\u0161e historie<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>50. l\u00e9ta: Na\u0161e za\u010d\u00e1tky<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V prosinci 1953 se zrodila na\u0161e spole\u010dnost: Karl Wlaschek otev\u0159el ve V\u00eddni prvn\u00ed pobo\u010dku sv\u00e9ho \u0159et\u011bzce diskontn\u00edch parfumerie. O rok pozd\u011bji se tento koncept roz\u0161\u00ed\u0159il i do oblasti potravin. V roce 1961 pojmenoval Wlaschek spole\u010dnost BILLA (zkratka pro \u201eBilliger Laden\u201c, tj. \u201elevn\u00fd obchod\u201c) a zavedl tehdy revolu\u010dn\u00ed syst\u00e9m samoobsluhy.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>60. l\u00e9ta: MERKUR a nov\u00e1 slu\u017eba rozvozu \u010derstv\u00fdch potravin<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V roce 1966 byl otev\u0159en prvn\u00ed samoobslu\u017en\u00fd obchod o rozloze 1 000 metr\u016f \u010dtvere\u010dn\u00edch. N\u00e1sledn\u011b vznikla spole\u010dnost MERKUR Warenhandels AG jako \u0159et\u011bzec spot\u0159ebitelsk\u00fdch obchod\u016f. Zahajuje se tak\u00e9 slu\u017eba dod\u00e1vek \u010derstv\u00fdch potravin: do sortimentu se za\u0159azuj\u00ed produkty jako ml\u00e9ko, s\u00fdry a uzeniny. Z\u00e1kazn\u00edk\u016fm se tak otev\u00edr\u00e1 nov\u00e1 \u0161k\u00e1la potravin.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>70. a 80. l\u00e9ta: Od firmy ke koncernu<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost roste a v roce 1977 se st\u00e1v\u00e1 akciovou spole\u010dnost\u00ed. Otev\u00edr\u00e1 se prvn\u00ed odd\u011blen\u00ed s \u010derstv\u00fdm masem. V roce 1980 je zalo\u017eena vlastn\u00ed \u0159et\u011bzec parfumerie BIPA. V roce 1983 doch\u00e1z\u00ed vstupem do diskontn\u00edho segmentu prost\u0159ednictv\u00edm \u0159et\u011bzce MONDO (dne\u0161n\u00ed PENNY Markt). Vznikaj\u00ed nov\u00e9 odd\u011blen\u00ed s delikatesami, kter\u00e1 nab\u00edzej\u00ed dom\u00e1c\u00ed i mezin\u00e1rodn\u00ed uzeninov\u00e9 a s\u00fdrov\u00e9 speciality. Zalo\u017eeno je tak\u00e9 reklamn\u00ed studio marian a vina\u0159stv\u00ed Wegenstein.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>90. l\u00e9ta: inovace a expanze<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Do prodejen se dost\u00e1vaj\u00ed pokladny se skenery a bankomaty, stejn\u011b jako prvn\u00ed evropsk\u00e1 biozna\u010dka \u201eJa! Nat\u00fcrlich\u201c. Vznikaj\u00ed dal\u0161\u00ed obl\u00edben\u00e9 <a href=\"https:\/\/rewe-group.at\/unternehmen\/eigenmarken\" target=\"_blank\" rel=\"noreferrer noopener\">vlastn\u00ed zna\u010dky<\/a>, jako jsou \u201eChef Men\u00fc\u201c, \u201eLOOK BY BIPA\u201c a \u201eclever \u00ae\u201c. Prob\u00edh\u00e1 slavnostn\u00ed zah\u00e1jen\u00ed v\u00fdstavby centr\u00e1ln\u00edho skladu ve Wiener Neudorfu v Doln\u00edm Rakousku. Expanze pokra\u010duje: je p\u0159evzato 200 pobo\u010dek Konsum a 160 pobo\u010dek Meinl. Otev\u00edraj\u00ed se prvn\u00ed pobo\u010dky v zahrani\u010d\u00ed \u2013 od It\u00e1lie p\u0159es \u010cesko a\u017e po Rumunsko. Prost\u0159ednictv\u00edm ITS BILLA Reisen doch\u00e1z\u00ed k vstupu do odv\u011btv\u00ed cestovn\u00edho ruchu a v roce 1996 se spole\u010dnost st\u00e1v\u00e1 sou\u010d\u00e1st\u00ed RWE GROUP.      <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>2000. l\u00e9ta: R\u016fst pokra\u010duje<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">V nov\u00e9m tis\u00edcilet\u00ed se spole\u010dnost REWE International AG pod\u00edl\u00ed na tradi\u010dn\u00ed rakousk\u00e9 spole\u010dnosti ADEG a tak\u00e9 na \u00fasp\u011b\u0161n\u00e9m vorarlbersk\u00e9m prodejci potravin Sutterl\u00fcty. . S Vegavitou se na trh uv\u00e1d\u00ed prvn\u00ed \u010dist\u011b rostlinn\u00e1 vlastn\u00ed zna\u010dka v t\u00e9to zemi.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>20. l\u00e9ta 21. stolet\u00ed: Spole\u010dn\u011b za lep\u0161\u00ed \u017eivot<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Spole\u010dnost REWE International AG posiluje sv\u00e9 \u00fasil\u00ed v oblasti biopotravin, dobr\u00fdch \u017eivotn\u00edch podm\u00ednek zv\u00ed\u0159at, region\u00e1ln\u00edch produkt\u016f a celopodnikov\u00fdch energetick\u00fdch a klimatick\u00fdch c\u00edl\u016f. Vznikaj\u00ed modern\u00ed prodejn\u00ed form\u00e1ty v podob\u011b internetov\u00fdch obchod\u016f <a href=\"https:\/\/www.billa.at\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">billa.at<\/a> a merkurmarkt.at. V roce 2016 bylo p\u0159evzato 25 pobo\u010dek insolventn\u00edho \u0159et\u011bzce supermarket\u016f Zielpunkt ve V\u00eddni a Doln\u00edm Rakousku. Od roku 2017 zodpov\u00edd\u00e1 spole\u010dnost REWE International AG tak\u00e9 za mezin\u00e1rodn\u00ed obchodn\u00ed \u010dinnost skupiny REWE GROUP. V kv\u011btnu 2019 byl spu\u0161t\u011bn <a href=\"https:\/\/www.joe-club.at\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">j\u00f6 Bonus Club<\/a>, kter\u00fd se okam\u017eit\u011b stal nejv\u011bt\u0161\u00edm programem pro v\u011brnost z\u00e1kazn\u00edk\u016f v Rakousku. V sou\u010dasn\u00e9 dob\u011b vyu\u017e\u00edv\u00e1 v\u00fdhod, kter\u00e9 lze uplatnit u 16 partnersk\u00fdch firem, 3,8 milionu z\u00e1kazn\u00edk\u016f.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>20. l\u00e9ta 21. stolet\u00ed: P\u0159ipraveni na budoucnost obchodu<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Obchodn\u00ed sektor proch\u00e1z\u00ed z\u00e1sadn\u00edmi zm\u011bnami \u2013 spole\u010dnost REWE International AG se na to strategicky p\u0159ipravuje. V roce 2020 dojde ke slou\u010den\u00ed spr\u00e1vy \u0159et\u011bzc\u016f BILLA a MERKUR, k vytvo\u0159en\u00ed sedmi prodejn\u00edch region\u016f, ke spojen\u00ed sil a k optimalizaci proces\u016f. O rok pozd\u011bji se MERKUR p\u0159ejmenuje na BILLA PLUS a stane se tak sou\u010d\u00e1st\u00ed rodiny zna\u010dek BILLA. Jedn\u00e1 se o dal\u0161\u00ed krok sm\u011brem k nov\u00e9mu obchodn\u00edmu modelu, kter\u00fd bude na m\u00edru p\u0159izp\u016fsoben ka\u017ed\u00e9mu z\u00e1kazn\u00edkovi a ka\u017ed\u00e9 lokalit\u011b s p\u0159esn\u011b odpov\u00eddaj\u00edc\u00edm form\u00e1tem a sortimentem.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na\u0161e spole\u010dnost Spole\u010dnost REWE International AG pat\u0159\u00ed do skupiny RWE GROUP \u2013 jednoho z p\u0159edn\u00edch evropsk\u00fdch obchodn\u00edch a turistick\u00fdch koncern\u016f. Z na\u0161eho s\u00eddla ve Wiener Neudorfu \u0159\u00edd\u00edme obchodn\u00ed \u010dinnost v Rakousku i mezin\u00e1rodn\u00ed obchod s potravinami skupiny RWE GROUP v osmi dal\u0161\u00edch evropsk\u00fdch zem\u00edch. L\u00eddr v oblasti prodeje potravin a drogerie v Rakousku Spole\u010dnost REWE [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-flexible-sections","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-4063","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/pages\/4063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/comments?post=4063"}],"version-history":[{"count":1,"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/pages\/4063\/revisions"}],"predecessor-version":[{"id":4064,"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/pages\/4063\/revisions\/4064"}],"wp:attachment":[{"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/media?parent=4063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewe-group.at\/cs\/wp-json\/wp\/v2\/categories?post=4063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}