{"id":4101,"date":"2026-07-26T09:20:21","date_gmt":"2026-07-26T09:20:21","guid":{"rendered":"https:\/\/rewe-group.atspre-noi\/"},"modified":"2026-09-17T22:20:39","modified_gmt":"2026-09-17T22:20:39","slug":"despre-noi","status":"publish","type":"page","link":"https:\/\/rewe-group.at\/ro\/despre-noi\/","title":{"rendered":"Despre noi"},"content":{"rendered":"<section id=\"page-hero-block_afc4056e421924b742425f91f8a32dec\" class=\"acf-page-hero acf-page-hero--image-large acf-page-hero--without-image alignfull\" style=\"--phi-background:#00403D;--phi-text:#FFFFFF;--phi-accent:#FFFFFF;--phi-width:1400px;--phi-image-height:clamp(480px, 55vw, 820px);--phi-focus-x:50%;--phi-focus-y:50%;--phi-heading-font:&quot;REWE Group Headlines&quot;, Arial, sans-serif;--phi-heading-style:normal;--phi-heading-weight:700;--phi-intro-font:&quot;REWE Group Copy&quot;, Arial, sans-serif;--phi-intro-style:normal;--phi-intro-weight:400;--phi-breadcrumb-font:&quot;REWE Group Copy&quot;, Arial, sans-serif;--phi-breadcrumb-style:normal;--phi-breadcrumb-weight:400;--phi-tag-font:&quot;REWE Group Copy&quot;, Arial, sans-serif;--phi-tag-style:normal;--phi-tag-weight:700;--phi-heading-size:clamp(2.5rem, 5vw, 4.5rem);--phi-intro-size:clamp(1.125rem, 2vw, 1.75rem);--phi-breadcrumb-size:0.875rem;--phi-tag-size:1rem;\"><div class=\"acf-page-hero__panel\"><div class=\"acf-page-hero__content\"><nav class=\"acf-page-hero__breadcrumbs\" aria-label=\"Breadcrumb navigation\"><ol><li><span aria-current=\"page\">Despre noi<\/span><\/li><\/ol><\/nav><h1 class=\"acf-page-hero__title\">REWE International AG<\/h1><div class=\"acf-page-hero__intro\"><p>\u00cen calitate de furnizor local de \u00eencredere, aprovizion\u0103m Austria cu produse alimentare \u0219i articole de drogherie \u0219i gestion\u0103m activitatea interna\u021bional\u0103 a REWE GROUP.<\/p>\n<\/div><\/div><\/div><\/section>\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h1 class=\"wp-block-heading\">Compania noastr\u0103<\/h1>\n\n<p class=\"wp-block-paragraph\">REWE International AG face parte din REWE GROUP \u2013 unul dintre cele mai importante grupuri din Europa din domeniul comer\u021bului \u0219i turismului. De la sediul nostru din Wiener Neudorf coordon\u0103m activitatea din Austria, precum \u0219i comer\u021bul interna\u021bional cu produse alimentare al REWE GROUP \u00een alte opt \u021b\u0103ri europene. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Lider \u00een comer\u021bul cu produse alimentare \u0219i cosmetice din Austria<\/h3>\n\n<p class=\"wp-block-paragraph\">Cu aproximativ 2.500 de magazine, REWE International AG este liderul austriac \u00een domeniul aprovizion\u0103rii locale. \u00cempreun\u0103 cu magazinele online BILLA \u0219i BIPA, suntem liderul \u00een domeniul aprovizion\u0103rii locale cu produse alimentare, precum \u0219i \u00een comer\u021bul specializat cu produse de drogherie. Alte domenii de activitate includ turismul, comer\u021bul cu ridicata, prelucrarea c\u0103rnii, precum \u0219i companii din domeniul mass-media \u0219i cooper\u0103ri comerciale.    <\/p>\n\n<p class=\"wp-block-paragraph\">REWE International AG este unul dintre cei mai mari angajatori \u0219i formatori de ucenici din Austria. La baza succesului nostru stau peste 46.000 de angaja\u021bi dedica\u021bi \u0219i competen\u021bi, precum \u0219i peste 2.000 de ucenici. Produsele noastre \u2013 inclusiv cele pentru cele aproximativ 60 de m\u0103rci proprii \u2013 le procur\u0103m, pe c\u00e2t posibil, de la fermieri \u0219i furnizori locali. De exemplu, la BILLA oferim carne proasp\u0103t\u0103 \u0219i carne de pas\u0103re 100% austriac\u0103. Sau peste 160.000 de tone de fructe \u0219i legume austriece pe an. Astfel, sus\u021binem economia austriac\u0103 \u0219i asigur\u0103m locuri de munc\u0103 valoroase.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Prezent\u0103 pe alte opt pie\u021be europene<\/h3>\n\n<p class=\"wp-block-paragraph\">\u00cenc\u0103 din anii 1990, REWE International AG \u00eenregistreaz\u0103 succese \u00een Europa Central\u0103 \u0219i de Est. Ast\u0103zi suntem prezen\u021bi, pe l\u00e2ng\u0103 Austria, \u00een alte opt \u021b\u0103ri: cu BILLA \u00een Bulgaria, Slovacia, Cehia, precum \u0219i prin lan\u021bul de magazine alimentare IKI \u00een Lituania, prin lan\u021bul de magazine discount PENNY \u00een Italia, Rom\u00e2nia, Cehia \u0219i Ungaria, \u0219i prin lan\u021bul de drogherii BIPA \u00een Croa\u021bia \u0219i Rom\u00e2nia.   <\/p>\n\n<h3 class=\"wp-block-heading\">BILLA BIPA International \u0219i PENNY International<\/h3>\n\n<p class=\"wp-block-paragraph\">Cu aproximativ 66.000 de angaja\u021bi, 2.800 de magazine \u0219i o cifr\u0103 de afaceri brut\u0103 de aproximativ 15 miliarde de euro, BILLA BIPA International este una dintre cele mai importante companii de retail din Europa Central\u0103 \u0219i de Est.<\/p>\n\n<p class=\"wp-block-paragraph\">Cu aproximativ 30.000 de angaja\u021bi, 1.900 de magazine \u0219i o cifr\u0103 de afaceri brut\u0103 de aproximativ 10 miliarde de euro, PENNY International se num\u0103r\u0103 printre cele mai importante lan\u021buri de magazine discount din regiune.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Proprietarii no\u0219tri<\/h2>\n\n<p class=\"wp-block-paragraph\">Proprietarul \u00een propor\u021bie de 100% al REWE International AG este grupul german <a href=\"https:\/\/www.rewe-group.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">REWE GROUP<\/a> \u2013 unul dintre cele mai de succes grupuri din Europa din domeniul comer\u021bului \u0219i turismului. R\u0103d\u0103cinile sale dateaz\u0103 din anul 1927: pe atunci, mai multe cooperative s-au unit pentru a organiza achizi\u021bionarea \u00een comun a produselor alimentare. P\u00e2n\u0103 \u00een prezent, aceast\u0103 baz\u0103 se simte \u00een continuare: REWE GROUP \u00ee\u0219i asum\u0103 responsabilitatea \u0219i mizeaz\u0103 pe o cre\u0219tere durabil\u0103 \u0219i pe termen lung.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h3 class=\"wp-block-heading\">Inova\u021bii pentru viitor<\/h3>\n\n<p class=\"wp-block-paragraph\">Comer\u021bul cu produse alimentare \u0219i sectorul turistic se afl\u0103 \u00een plin\u0103 transformare: interna\u021bionalizarea avanseaz\u0103, tendin\u021bele de consum evolueaz\u0103 din ce \u00een ce mai rapid, iar sustenabilitatea \u0219i digitalizarea sunt o necesitate. REWE GROUP r\u0103spunde acestor provoc\u0103ri prin orientarea sa strategic\u0103 \u0219i prin inova\u021bii. Grupul mizeaz\u0103 pe cre\u0219terea organic\u0103, \u00ee\u0219i urm\u0103re\u0219te cu consecven\u021b\u0103 strategia de sustenabilitate, \u00ee\u0219i modernizeaz\u0103 organizarea \u0219i dezvolt\u0103 \u00een mod continuu noi formate de pia\u021b\u0103 \u0219i de distribu\u021bie.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Istoria noastr\u0103<\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Anii 1950: \u00cenceputurile noastre<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen decembrie 1953 a avut loc na\u0219terea companiei noastre: Karl Wlaschek a deschis la Viena primul magazin al lan\u021bului s\u0103u de parfumerii cu pre\u021buri reduse. Un an mai t\u00e2rziu, conceptul este extins la sectorul alimentar. \u00cen 1961, Wlaschek denume\u0219te compania BILLA (de la \u201eBilliger Laden\u201d \u2013 \u201emagazin ieftin\u201d) \u0219i introduce sistemul de autoservire, revolu\u021bionar pentru acea vreme.  <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Anii 1960: MERKUR \u0219i un nou serviciu de livrare a produselor proaspete<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen 1966 se deschide primul magazin cu autoservire, cu o suprafa\u021b\u0103 de 1.000 de metri p\u0103tra\u021bi. Ulterior, se \u00eenfiin\u021beaz\u0103 MERKUR Warenhandels AG ca lan\u021b de magazine de consum. De asemenea, se lanseaz\u0103 serviciul de produse proaspete: produse precum laptele, br\u00e2nza \u0219i mezelurile sunt incluse \u00een sortiment. Acest lucru le ofer\u0103 clien\u021bilor o nou\u0103 varietate de produse alimentare.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Anii 1970 \u0219i 1980: De la \u00eentreprindere la grup de companii<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Compania se dezvolt\u0103 \u0219i, \u00een 1977, devine societate pe ac\u021biuni. Se deschide primul raion de carne proasp\u0103t\u0103. \u00cen 1980, se \u00eenfiin\u021beaz\u0103 BIPA, lan\u021bul propriu de parfumerii. \u00cen 1983, odat\u0103 cu MONDO (actualul PENNY Markt), are loc intrarea pe pia\u021ba magazinelor discount. Se \u00eenfiin\u021beaz\u0103 noi raioane de delicatese cu specialit\u0103\u021bi locale \u0219i interna\u021bionale de mezeluri \u0219i br\u00e2nzeturi. De asemenea, sunt \u00eenfiin\u021bate studioul de publicitate \u201emarian\u201d \u0219i crama Wegenstein.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Anii 1990: inova\u021bie \u0219i expansiune<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen magazine \u00ee\u0219i fac apari\u021bia casele de marcat cu scaner \u0219i bancomatele, precum \u0219i prima marc\u0103 ecologic\u0103 din Europa, \u201eJa! Nat\u00fcrlich\u201d. Odat\u0103 cu \u201eChef Men\u00fc\u201d, \u201eLOOK BY BIPA\u201d \u0219i \u201eclever\u00ae\u201d, apar \u0219i alte <a href=\"https:\/\/rewe-group.at\/unternehmen\/eigenmarken\" target=\"_blank\" rel=\"noreferrer noopener\">m\u0103rci proprii<\/a> populare. Are loc ceremonia de inaugurare a lucr\u0103rilor la depozitul central din Wiener Neudorf, \u00een Lower Austria. Expansiunea continu\u0103: sunt preluate 200 de magazine Konsum \u0219i 160 de loca\u021bii Meinl. Apar primele magazine \u00een str\u0103in\u0103tate \u2013 de la Italia, la Cehia \u0219i p\u00e2n\u0103 \u00een Rom\u00e2nia. Prin ITS BILLA Reisen se face intrarea \u00een sectorul turismului, iar \u00een 1996 compania devine parte a RWE GROUP.      <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Anii 2000: Cre\u0219terea economic\u0103 continu\u0103<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">\u00cen noul mileniu, REWE International AG a achizi\u021bionat o participa\u021bie \u00een compania austriac\u0103 cu tradi\u021bie ADEG, precum \u0219i \u00een lan\u021bul de magazine alimentare de succes din Vorarlberg, Sutterl\u00fcty. . Odat\u0103 cu Vegavita se lanseaz\u0103 prima marc\u0103 proprie exclusiv vegetal\u0103 a \u021b\u0103rii.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Anii 2010: \u00cempreun\u0103 pentru o via\u021b\u0103 mai bun\u0103<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">REWE International AG \u00ee\u0219i consolideaz\u0103 angajamentul fa\u021b\u0103 de produsele ecologice, bun\u0103starea animalelor, produsele regionale, precum \u0219i obiectivele la nivel de companie privind energia \u0219i clima. Magazinele online <a href=\"https:\/\/www.billa.at\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">billa.at<\/a> \u0219i merkurmarkt.at reprezint\u0103 formate moderne de distribu\u021bie. \u00cen 2016, au fost preluate 25 de filiale ale lan\u021bului de supermarketuri Zielpunkt, aflat \u00een insolven\u021b\u0103, din Viena \u0219i din Bassa Austria. Din 2017, REWE International AG este responsabil\u0103 \u0219i de activitatea interna\u021bional\u0103 a REWE GROUP. \u00cen mai 2019 a fost lansat <a href=\"https:\/\/www.joe-club.at\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">j\u00f6 Bonus Club<\/a>, care a devenit imediat cel mai mare program de fidelizare a clien\u021bilor din Austria. \u00cen prezent, 3,8 milioane de clien\u021bi beneficiaz\u0103 de avantajele care pot fi valorificate la 16 companii partenere.     <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Anii 2020: Preg\u0103ti\u021bi pentru viitorul comer\u021bului<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Sectorul comer\u021bului se afl\u0103 \u00eentr-o perioad\u0103 de schimb\u0103ri majore \u2013 REWE International AG se reorienteaz\u0103 strategic pentru a face fa\u021b\u0103 acestor schimb\u0103ri. \u00cen anul 2020, administrarea re\u021belelor BILLA \u0219i MERKUR va fi unificat\u0103, se vor crea \u0219apte regiuni de distribu\u021bie, se vor uni for\u021bele \u0219i se vor optimiza procesele. Un an mai t\u00e2rziu, MERKUR va deveni BILLA PLUS \u0219i va face astfel parte din familia de m\u0103rci BILLA. Urm\u0103torul pas c\u0103tre un nou model de afaceri, adaptat individual fiec\u0103rui client \u0219i fiec\u0103rei loca\u021bii, cu un format \u0219i un sortiment perfect potrivite.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compania noastr\u0103 REWE International AG face parte din REWE GROUP \u2013 unul dintre cele mai importante grupuri din Europa din domeniul comer\u021bului \u0219i turismului. De la sediul nostru din Wiener Neudorf coordon\u0103m activitatea din Austria, precum \u0219i comer\u021bul interna\u021bional cu produse alimentare al REWE GROUP \u00een alte opt \u021b\u0103ri europene. Lider \u00een comer\u021bul cu produse [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-flexible-sections","meta":{"_acf_changed":false,"footnotes":""},"categories":[],"class_list":["post-4101","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/pages\/4101","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/comments?post=4101"}],"version-history":[{"count":1,"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/pages\/4101\/revisions"}],"predecessor-version":[{"id":4102,"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/pages\/4101\/revisions\/4102"}],"wp:attachment":[{"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/media?parent=4101"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rewe-group.at\/ro\/wp-json\/wp\/v2\/categories?post=4101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}