Regionality
The focus is on the regional community where people live, work, and are socially integrated. We are committed to ensuring that its positive impact on the people living there is preserved. A regionally sourced product selection supports farmers and businesses in the surrounding area—and thus also the community of our customers. For example, BILLA works with 2,500 Austrian suppliers, of whom about 1,400 even supply regionally and locally. At the same time, short transport routes and seasonal sourcing ensure a smaller environmental footprint.
100% organic
Yes! Of course
Ja! Natürlich was founded in 1994 as Austria’s first organic brand. Breaking new ground is an essential part of our daily lives. In its production, Ja! Natürlich relies on raw materials that come primarily from Austria. To ensure our high, independently verified organic and animal welfare standards, “Ja! Natürlich” relies on long-standing, trusting partnerships with Austrian organic farmers and local partner farms. With “Ja! Natürlich,” species-appropriate animal husbandry is guaranteed according to strict, independently audited quality standards that exceed mandatory EU organic requirements. Compliance is verified at least once a year by state-accredited, independent organic inspection agencies at each farm. This includes, among other things, access to outdoor areas for all farm animals, social interaction within groups, and a diet consisting of 100% locally sourced organic feed.
Fresh Local Produce
That's where I'm from!
With our private label“Da komm’ ich her!”, you can be confident that the products are grown right here in the neighboring regions of Austria, harvested with care, and carefully packaged. By offering an exclusively regional selection, “Da komm’ ich her!” supports the development and preservation of local regions. In addition, you can easily trace exactly which region each product comes from.
100% Fresh Meat from Austria
We source our entire selection of fresh meat from Austria and work with Austrian farms and processing facilities. As a result, all transportation within the supply chain takes place within Austria.
Local Products for Every Day
I am Austria
Meat and sausage, dairy products, fruit, vegetables, non-alcoholic beverages, and frozen foods in our PENNY private label“Ich bin Österreich!” are all sourced locally. Well-known Austrian producers ensure that a wide variety of delicacies makes its way onto the shelves every day.