REWE GROUP International

The best products at the best prices: BILLA Bulgaria attracts customers with regional products, private-label brands, and rotating seasonal offers. In addition to our employees, sustainability is a key focus. BILLA has been operating in Bulgaria since 2000. Today, our customers appreciate not only the regional products and private labels but also the dense network of stores and their inviting design. The BILLA Card customer loyalty program is also very popular: Over 1.4 million members already enjoy the benefits when shopping. As one of the country’s largest employers, we offer our more than 5,300 employees a secure job even in challenging times. We invest in their development—for example, through e-learning and talent development programs. In addition, we provide health insurance for all employees, promote work-life balance, and offer assistance in emergencies through a social fund. For these efforts, BILLA Bulgaria was once again recognized as a “Top Employer” in 2025.

BILLA Czech Republic entered the Czech market in 1990 and opened its first supermarket in Brno in November 1991. Since then, BILLA has expanded its network to 289 stores, which now operate throughout the Czech Republic. The BILLA product range is also available at 71 Shell gas stations under the Stop & Shop concept and at 4 OMV gas stations under the VIVA BILLA concept. BILLA has operated an online store in the Czech Republic since 2023. BILLA’s strategy is based on offering primarily fresh foods such as fruits and vegetables, baked goods, meat and meat products, deli items, and dairy products. BILLA also focuses on supporting Czech producers, which is why Czech food products account for the largest share of total sales. BILLA also places great emphasis on customer focus, customer-friendly service, and the long-term development of its employees in stores, logistics, and headquarters. BILLA’s portfolio includes over 2,000 products under its own brands, such as BILLA, BILLA Premium, BILLA BIO, Free, and VegaVita. Clever is the company’s oldest and best-known private label, which was introduced to customers in 1999. In BILLA’s portfolio, customers will also find purely Czech brands such as Vocílka, with its range of meat and meat products from Czech farms and production facilities, and Česká farma, featuring fruits and vegetables from Czech fields and orchards. The newest brands in the portfolio are Grill Party, Nice Bites, and Sol Vineus. The success of BILLA Czech Republic’s private labels is further confirmed by the awards received at the Consumer Choice 2024 competition, where BILLA’s private labels received the most awards.

Passion, enthusiasm, and professionalism: That is PENNY Italy’s recipe for success. Customers appreciate the high-quality products at fair prices and the ability to shop quickly and easily. PENNY has been operating in Italy since 1994. More than 5,200 employees work in over 450 stores and eight distribution centers. Italy is a growth market—further investments and new markets are planned for the future. In addition, existing locations are being continuously modernized.

From the region, for the region: PENNY Hungary offers this advantage with a wide range of affordable and locally sourced products. A health-conscious lifestyle is becoming increasingly important in Hungary as well. That’s why a “Well-Being Corner” has been set up in PENNY stores. Here, customers can find, among other things, lactose- and gluten-free foods, organic foods, and products for people with diabetes. PENNY has been operating in Hungary since 1996. The company operates over 245 PENNY stores with more than 5,100 employees. As an employer, PENNY Hungary also prioritizes regional hiring: employees are preferably recruited from the neighborhoods surrounding the stores.

Innovative and dynamic: BIPA has grown from a small drugstore chain into a brand that everyone in Croatia knows. Customers find great promotions here and can test concepts or product trends that are suitable for the Austrian market—and vice versa. The similarities between the two countries make it possible to fully leverage synergies, including in terms of store layout and construction techniques. BIPA Croatia employs approximately 760 people and operates 125 stores across the country—with further expansion planned. However, the company offers far more than just exquisite perfumes and cosmetics. A particular priority for BIPA Croatia is supporting women in a wide variety of social roles.