The Right Medium for Every Target Audience
From radio stations to magazines to advertising: REWE International AG’s media companies have a diverse portfolio. Get to know MAXFIVE, RG Verlag, and the marian in-house agency.
MAXFIVE
This is where the music plays
Entertainment to see, hear, smell, taste, and feel! Shopping for all FIVE senses, in other words. From the subtle scent wafting between the aisles of a supermarket to soothing music while shopping (link to Radio jö.live, for example) to the interactive window display of a fashion store: MAXFIVE evokes the right emotions and creates immersive brand experiences! With nearly 30 years of expertise, MAXFIVE (formerly Radio MAX) is Austria’s market leader in point-of-sale radio and an expert in sales-boosting retail experiences with the “WOW” factor. Ten million people in approximately 10,000 locations—including well-known supermarkets, drugstores, shops, furniture stores, and home improvement stores—across nine countries in Europe listen to our custom-tailored programs every day. And that’s not all—we also offer professional commercial production, corporate sound solutions, and podcast production in the audio sector. And because all good things come in FIVE, our portfolio also includes visual screen content, event management, scent marketing, and tastings/samplings. We definitely prefer to stand out, which is why we’re always on the lookout for innovative, forward-thinking services and trends to support employees at individual stores with clever gadgets. We aim to revolutionize everyday shopping and take it to the MAXimum level. High FIVE on that!
RG Publishing
Magazines for Every Taste
Stylish Content: That’s what RG Verlag, a subsidiary of REWE International AG, offers. The content marketing specialist develops and produces high-quality customer magazines for both consumers and businesses. Topics such as cuisine, beauty, and travel are presented in a contemporary and appealing way. The flagship magazine *maxima* (exclusively at BIPA) ranks among the most popular women’s and lifestyle magazines and, with a print circulation of 192,360 copies per issue (ÖAK 2023) and a readership of 236,000 (Media Analyse 2023), ranks among the top tier of the Austrian magazine industry. The media portfolio also includes the BILLA customer magazine “frisch gekocht,” the ADEG customer magazine “Land & Leut’,” and the magazine “Schmankerlpost” for PENNY.
marian
In-house Agency for Strong Brands
Advertising with a Guarantee of Success: The marian in-house agency coordinates REWE International AG’s advertising activities. As an internal partner, marian has first-hand knowledge of the corporate culture and target audiences. Founded more than 25 years ago, the agency—with its approximately 90 employees—is now indispensable to the brand’s image. The marian in-house agency covers the entire workflow—from the initial idea to the production of advertising materials. Designers make stores, trade show booths, and events shine. Professional photographers skillfully showcase products, people, and markets. Professional production is also guaranteed.