The Right Medium for Every Target Audience

From radio stations to magazines to advertising: REWE International AG’s media companies have a diverse portfolio. Get to know MAXFIVE, RG Verlag, and the marian in-house agency.

Host Marlies Mayer in the JÖ LIVE studio

MAXFIVE

Evokes emotions and brings brands to life

For over 30 years, we have been developing effective brand experiences at the point of sale and have established ourselves as experts in in-store radio and sales-promoting retail experiences. Every day, our customized audio and music solutions reach approximately ten million people in about 10,000 stores operated by well-known retail companies across ten European countries.

To achieve this, we focus on strategically evoking emotions throughout the entire customer journey. Through the intelligent use of various sensory stimuli, we create multisensory brand experiences that capture attention, evoke emotions, and positively influence purchasing decisions. Through impactful storytelling, we bring the stories behind products and brands to life, thereby creating lasting emotional connections with customers.

Our service portfolio ranges from custom radio programs to professional podcast, commercial, and corporate sound productions, as well as digital signage, dynamic screen content, event management, scent marketing, and tastings and samplings.

In short: MAXFIVE combines audio, video, events, and multisensory experiences to create holistic brand worlds that connect with people, strengthen brands, and deliver measurable results at the point of sale.

RG Verlag's office, featuring a couch, a TV, and doors leading to offices

RG Publishing

Magazines for Every Taste

Stylish Content: That’s what RG Verlag, a subsidiary of REWE International AG, offers. The content marketing specialist develops and produces high-quality customer magazines for both consumers and businesses. Topics such as cuisine, beauty, and travel are presented in a contemporary and appealing way. The flagship magazine *maxima* (exclusively at BIPA) ranks among the most popular women’s and lifestyle magazines and, with a print circulation of 192,360 copies per issue (ÖAK 2023) and a readership of 236,000 (Media Analyse 2023), ranks among the top tier of the Austrian magazine industry. The media portfolio also includes the BILLA customer magazine “frisch gekocht,” the ADEG customer magazine “Land & Leut’,” and the magazine “Schmankerlpost” for PENNY.

A tray full of fruits and vegetables, viewed from above

marian

In-house Agency for Strong Brands

Advertising with a Guarantee of Success: The marian in-house agency coordinates REWE International AG’s advertising activities. As an internal partner, marian has first-hand knowledge of the corporate culture and target audiences. Founded more than 25 years ago, the agency—with its approximately 90 employees—is now indispensable to the brand’s image. The marian in-house agency covers the entire workflow—from the initial idea to the production of advertising materials. Designers make stores, trade show booths, and events shine. Professional photographers skillfully showcase products, people, and markets. Professional production is also guaranteed.