Sales formats Austria

REWE International AG in Austria

From BILLA and PENNY to ADEG and BIPA: strong trading companies are united under the umbrella of REWE International AG in Austria. They supply our country with food and drugstore items.


Full of life

Excellent quality products at a family-friendly price: BILLA has been meeting this demand for almost 70 years. With over 1,200 stores, the company is represented throughout Austria by BILLA, BILLA PLUS, BILLA Corso and the BILLA Online Shop. BILLA is the professional local supplier with daily, personal proximity to our customers. BILLA PLUS, BILLA's successful consumer store stands for market experience, great variety in the product range, freshness competence, selected delicatessen items and products freshly made on site. BILLA Corso occupies a special position in the premium segment and offers a special product range at five special locations. BILLA is one of Austria's largest employers with over 30,000 people. One pillar of the corporate strategy is sustainability: about two-thirds of our stores are already energy-efficient. BILLA is a partner of the jö Bonus Club.


Quality and freshness at the best price

PENNY is the brand discount store of REWE International AG. The company operates 300 stores in Austria with a product range of more than 1,900 different items and around 2,700 employees. PENNY's strength is Austrian freshness and brand quality. PENNY is the only domestic food discounter to offer the personal service of a butcher at 200 locations. For fruit and vegetables the motto is “fresh to the checkout”. Fresh bread and pastries straight from the in-store oven several times a day. The range is rounded off by products that change weekly and promotions in the non-food and food area. PENNY customers have access to the largest domestic customer club jö.


The world of beauty and home care

Care, beauty and well-being: BIPA sets trends in Austria. With around 590 branches, the company is the largest domestic specialist drugstore retailer. The product range includes international branded products as well as own brands such as BI CARE, bi good and LOOK BY BIPA. In addition, there is the BIPA Online Shop for convenient shopping from home. BIPA employs about 4,000 people in Austria and trains about 140 apprentices. The company is a popular employer: BIPA has received several awards from the independent Great Place to Work® Institute. It also supports charitable projects such as the mother-child houses of Caritas. BIPA is a partner of the jö Bonus Club.


Popular regional local supplier

Land aufs Herz: this is the lived motto of local supplier ADEG. Its driving force is its independent retailers – entrepreneurs with tradition and conviction and roots in their home region. They operate around 370 local sites across the country. ADEG retailers employ about 2,300 people in Austria. They know the needs of the local people and rely on seasonal products from their region. Customers also benefit from REWE International AG's popular private labels. ADEG is a partner of the jö Bonus Club.


The family store in your local area

From the region for the region: Sutterlüty supplies Vorarlberg with high-quality food. The focus is on products from the local and Lake Constance areas as well as the quality brand Sutterlüty's. Every third euro spent here flows back into the region. Own brands of REWE International AG such as Ja! Natürlich or clever® complement the range. As one of the largest employers in Vorarlberg, Sutterlüty employs around 650 people and trains 45 apprentices. The local supplier has been honoured several times as a family-friendly company and apprenticeship operation. Regular customers benefit from the Sutterlüty advantage card. REWE International AG has held a stake in Sutterlüty since 2003.