International sales formats
REWE International AG in Central and Eastern Europe
From BILLA in Bulgaria to PENNY in Hungary: the quality we offer is appreciated everywhere. In addition to Austria, REWE International AG is successfully represented in eight other European countries.
BILLA Bulgaria
Always by your side
The best at the best price: BILLA Bulgaria attracts customers with regional products, own brands and changing seasonal offers. In addition to the focus on employees, the focus is on sustainability. BILLA has been active in Bulgaria since 2000. Today, our customers appreciate the density of stores and their inviting design in addition to the regional products and own brands. The BILLA Card customer loyalty program is also very popular: over 1.4 million members already benefit from the advantages when shopping. As one of the largest employers in the country, we offer our more than 5,000 employees job security even in challenging times. We invest in their development - for example with e-learning and talent programs. We also have health insurance for everyone, promote work-life balance and help with a social fund in emergencies. BILLA Bulgaria was once again recognized as a "Top Employer" in 2024 for this commitment.
BILLA Slowakia
Quality for everyone
Our motto "Quality for all" is our mission and the obligation for our efforts in Slovakia. Our customers appreciate the high-quality range and our commitment to local products. This year, for example, we successfully launched our private label Bon Via, a range of fruit and vegetables from countries with natural sunlight during the growing season. The Nice Bites range - dried fruit and nuts - is not only a quality product, but also impresses with its packaging. We offer fresh meat, fruit and vegetables every day - 100% guaranteed from Slovakia. BILLA has been operating in Slovakia since 1993. Today our customers can shop in over 166 modern stores. The offer at the "hot counter", delicatessen and the sale of meat at the meat counter are very popular. In addition, there is the VIVA BILLA range at selected OMV petrol stations and online sales with the Wolt delivery service. 1.2 million members already use the BILLA Bonus customer loyalty program. Over 4,300 employees benefit from teamwork, a workplace close to home and an attractive, competitive salary. We value a pleasant and inclusive working environment, promote a healthy lifestyle and offer long-term employee loyalty programs.
BILLA Czech Republic
The good starts with us!
BILLA entered the Czech market in 1990 and opened its first supermarket in November 1991 in Brno. Since then, BILLA has expanded its network to 266 stores, which now operates throughout the Czech Republic. The BILLA range can also be found at 71 Shell petrol stations under the Stop & Shop concept and at 4 OMV stations under the VIVA BILLA . From 2023, BILLA also operates online its logistics centres in Prague and Brno. BILLA's strategy is based on offering mainly fresh food such as fruit and vegetables, bakery products, meat and meat products, delicatessen and dairy products. BILLA also focuses on supporting Czech producers, which is why Czech food makes up the majority of its total turnover. BILLA also places great emphasis on customer access, providing pro-customer service and the long-term development of its colleagues in stores, logistics and headquarters. Within its portfolio, BILLA offers over 2,000 products of its own brands, such as BILLA, BILLA Premium, BILLA BIO, Free or VegaVita. Clever is the company's oldest and best-known own brand, which was introduced to customers in 1999. In BILLA´s portfolio customers can also find purely Czech brands such as Vocílka with its range of meat and meat products from Czech farms and production, or Česká farma offering fruit and vegetables from Czech fields and orchards. The newest brands in the portfolio are Grill Party, Nice Bites or Sol Vineus. The success of BILLA's private brands is also confirmed by the awards in the Consumer Choice 2024 competition, where BILLA's own-brand products won the highest number of awards.
IKI Lithuania
Closer to you!
IKI Lithuania's strength: a large selection of fresh, high-quality products at the best prices. IKI, famous for the freshness of its fruit, vegetables, meat, fish and bakery products, opened its first store in Lithuania in 1992 and is continuously investing to make the shopping experience as pleasant as possible for customers and to make shopping smoother, faster and more convenient. For 30 years, IKI has been innovating in the Lithuanian retail market: it was the first to bake fresh croissants and French baguettes in its stores, the first to open autonomous stores in the Baltic States, offering customers a completely new shopping experience, and in Vilnius, together with the startup LastMile, it has ushered in a new era of delivery with autonomous delivery vehicles. With 243 stores throughout Lithuania, IKI is the second largest retail chain. IKI employs around 5,300 people and is one of the largest employers in the country. Thanks to consistent salary increases, the expansion of social benefits and the promotion of career opportunities, IKI has been awarded the prestigious "Top Employer Lietuva" certificate - the award for the best employer - three times in a row.
PENNY Italy
Always close with quality and affordability
Passion, enthusiasm and professionalism make up the recipe for success at PENNY Italy. Customers love the high-quality produce at a fair price and the ability to shop quickly and conveniently. PENNY has operated stores in Italy since 1994. The company employs around 5,200 staff in around 465 stores and eight distribution centres throughout the country. Italy is a developing market and further investments, and new stores are planned for the future. There is also an ongoing programme of renovation at existing stores.
PENNY Romania
Simply knowing what Romania wants
PENNY Romania meets customer needs and responds to current trends. The company has developed an appealing range of organic food and promotes organic produce to shoppers. The product lines are supplemented with weekly special offers. PENNY has operated in Romania since 2005. The company has 420 PENNY stores with around 7,500 employees. As an employer, PENNY Romania promotes personal development and equal opportunities.
PENNY Czech Republic
The fresh neighbourhood discount
A quick and efficient shopping experience: that’s what PENNY Czech Republic’s customers can expect at PENNY market halls, whose innovative store design leads them through exciting themed areas. The Czech Republic is PENNY’s largest market outside of Germany. It has operated in the country since 1997 and is now the market-leading discounter. The company has more than 430 stores with around 9,100 employees. The company is currently investing in a programme of store renovation, with climate protection a key priority.
PENNY Hungary
Simply the smart choice for those who want more for their money
From the region, for the region: PENNY Hungary lives up to this promise with a wide range of typical local produce and delicacies. A holistic approach to health and wellness is becoming increasingly popular in Hungary. PENNY has therefore set up dedicated health and wellness areas in their stores, stocking a wide range of foods, including lactose and gluten-free, organic and specialist diabetic products. PENNY has operated stores in Hungary since 1996. The company has around 240 sites with more than 5,000 employees. PENNY Hungary also takes a local approach as an employer, with employees ideally living near its stores.
BIPA Croatia
Individuality in care, beauty and well-being
Innovative and dynamic: from a small drugstore chain, BIPA has grown to become a brand that everyone in Croatia knows. Customers find great promotions here and can test concepts or product range trends that are suitable for the Austrian market and vice versa. The similarity between the two countries makes it possible to use the synergies to best advantage, also in terms of store layout and construction technology. BIPA Croatia employs around 760 people and has 125 branches throughout the country. Further expansion is planned. But the company offers much more than exquisite perfumes and cosmetics. One of BIPA Croatia's special concerns is to support women in a wide range of social roles.