International sales formats
REWE International AG in Central and Eastern Europe
From BILLA in Bulgaria to PENNY in Hungary: the quality we offer is appreciated everywhere. In addition to Austria, REWE International AG is successfully represented in eight other European countries.
BILLA Bulgaria
винаги до вас – Always by your side
The best at the best price: BILLA Bulgaria attracts customers with regional products, own brands and changing seasonal offers. In addition to the focus on employees, the focus is on sustainability. BILLA has been active in Bulgaria since 2000. Today, our customers appreciate the density of stores and their inviting design in addition to the regional products and own brands. The BILLA Card customer loyalty program is also very popular: over 1.4 million members already benefit from the advantages when shopping. As one of the largest employers in the country, we offer our more than 5,000 employees job security even in challenging times. We invest in their development - for example with e-learning and talent programs. We also have health insurance for everyone, promote work-life balance and help with a social fund in emergencies. BILLA Bulgaria was once again recognized as a "Top Employer" in 2024 for this commitment.
BILLA Slowakia
Kvalita pre každého – Quality for everyone
Our motto "Quality for all" is our mission and the obligation for our efforts in Slovakia. Our customers appreciate the high-quality range and our commitment to local products. This year, for example, we successfully launched our private label Bon Via, a range of fruit and vegetables from countries with natural sunlight during the growing season. The Nice Bites range - dried fruit and nuts - is not only a quality product, but also impresses with its packaging. We offer fresh meat, fruit and vegetables every day - 100% guaranteed from Slovakia. BILLA has been operating in Slovakia since 1993. Today our customers can shop in over 166 modern stores. The offer at the "hot counter", delicatessen and the sale of meat at the meat counter are very popular. In addition, there is the VIVA BILLA range at selected OMV petrol stations and online sales with the Wolt delivery service. 1.2 million members already use the BILLA Bonus customer loyalty program. Over 4,300 employees benefit from teamwork, a workplace close to home and an attractive, competitive salary. We value a pleasant and inclusive working environment, promote a healthy lifestyle and offer long-term employee loyalty programs.
BILLA Czech Republic
Když jde o jídlo, myslíme na vše – The good starts with us!
BILLA entered the Czech market in 1990 and opened its first supermarket in November 1991 in Brno. Since then, BILLA has expanded its network to 266 stores, which now operates throughout the Czech Republic. The BILLA range can also be found at 71 Shell petrol stations under the Stop & Shop concept and at 4 OMV stations under the VIVA BILLA . From 2023, BILLA also operates online its logistics centres in Prague and Brno. BILLA's strategy is based on offering mainly fresh food such as fruit and vegetables, bakery products, meat and meat products, delicatessen and dairy products. BILLA also focuses on supporting Czech producers, which is why Czech food makes up the majority of its total turnover. BILLA also places great emphasis on customer access, providing pro-customer service and the long-term development of its colleagues in stores, logistics and headquarters. Within its portfolio, BILLA offers over 2,000 products of its own brands, such as BILLA, BILLA Premium, BILLA BIO, Free or VegaVita. Clever is the company's oldest and best-known own brand, which was introduced to customers in 1999. In BILLA´s portfolio customers can also find purely Czech brands such as Vocílka with its range of meat and meat products from Czech farms and production, or Česká farma offering fruit and vegetables from Czech fields and orchards. The newest brands in the portfolio are Grill Party, Nice Bites or Sol Vineus. The success of BILLA's private brands is also confirmed by the awards in the Consumer Choice 2024 competition, where BILLA's own-brand products won the highest number of awards.
IKI Lithuania
Mes visi mylim maistą! – Closer to you!
IKI Lithuania's strength: a large selection of fresh, high-quality products at the best prices. IKI, famous for the freshness of its fruit, vegetables, meat, fish and bakery products, opened its first store in Lithuania in 1992 and is continuously investing to make the shopping experience as pleasant as possible for customers and to make shopping smoother, faster and more convenient. For 30 years, IKI has been innovating in the Lithuanian retail market: it was the first to bake fresh croissants and French baguettes in its stores, the first to open autonomous stores in the Baltic States, offering customers a completely new shopping experience, and in Vilnius, together with the startup LastMile, it has ushered in a new era of delivery with autonomous delivery vehicles. With 243 stores throughout Lithuania, IKI is the second largest retail chain. IKI employs around 5,300 people and is one of the largest employers in the country. Thanks to consistent salary increases, the expansion of social benefits and the promotion of career opportunities, IKI has been awarded the prestigious "Top Employer Lietuva" certificate - the award for the best employer - three times in a row.
PENNY Italy
Basta un PENNY! – The dedicated quality-for-money guarantee
Passion, enthusiasm and professionalism: that is PENNY Italy's recipe for success. Customers appreciate the quality products at fair prices and the ability to shop quickly and easily. PENNY has been present in Italy since 1994. About 4,000 employees work in more than 385 branches and seven distribution centres. Italy is a growth market; further investments and new stores are planned for the future. Existing locations are also being modernised on an ongoing basis.
PENNY Romania
Știe Ce Ne Place – Simply knowing what Romania wants
Freshness, variety, organic products: PENNY Romania meets the needs of its customers and responds to current trends. The company has developed an attractive range of organic foods and promotes the consumption of organic products. The product range is supplemented weekly by limited special offers. PENNY has been present in Romania since 2001. The company operates 256 PENNY stores and has more than 4,400 employees. As an employer, PENNY Romania focuses on personal development and equal opportunities. Another focus is to continuously increase energy efficiency and conserve resources.
PENNY Czech Republic
Nakupujte Hezky Česky – The fresh neighbourhood discount
Finding things quickly instead of taking ages searching for them: this is what customers of PENNY Czech Republic can do down the aisles at PENNY. With the new store design, they are guided through exciting themed worlds. There you can find a wide range of top-quality and affordable Czech own brands such as Crip Crop, Dobré Maso, Řezníkův Talíř and Staročech. Since 1997, PENNY has been the market leader among discounters in the Czech Republic and PENNY's largest foreign market. The company operates 385 branches and has around 7,500 employees. Investments are currently being made in the modernisation of the locations, with a focus on environmental protection by reducing electricity consumption, for example.
PENNY Hungary
Okos megoldás – Simply the smart choice for those who want more for their money
From the region for the region: PENNY Hungary offers this advantage with many inexpensive and typical national products. Conscious living is also becoming increasingly important in Hungary. That is why a Well-Being Corner was set up in PENNY branches. There you can find such things as lactose- and gluten-free food, organic food and diabetic products. PENNY has been present in Hungary since 1996. The company operates 223 PENNY stores and has more than 4,200 employees. As an employer, PENNY Hungary also focuses on regionality: employees come predominantly from the neighbourhood of the branches. They are motivated and individually supported.
BIPA Croatia
Tvoja, BIPA – Individuality in care, beauty and well-being
Innovative and dynamic: from a small drugstore chain, BIPA has grown to become a brand that everyone in Croatia knows. Customers find great promotions here and can test concepts or product range trends that are suitable for the Austrian market and vice versa. The similarity between the two countries makes it possible to use the synergies to best advantage, also in terms of store layout and construction technology. BIPA Croatia employs around 760 people and has 125 branches throughout the country. Further expansion is planned. But the company offers much more than exquisite perfumes and cosmetics. One of BIPA Croatia's special concerns is to support women in a wide range of social roles.