Gelebte Nachhaltigkeit – gemeinsam für eine bessere Zukunft

Sustainability in action

Acting responsibly, buying sustainably

We take responsibility for our employees, ensure fair dealings with partners, promote more sustainable product ranges, act in an environmentally and climate-conscious manner and are committed to biodiversity and a sustainable society.

Achieving great things together

Climate neutrality by 2040

From organic to "weirdo"

Sustainability in facts and figures

We have been reporting on our commitment to sustainability for 10 years now. The annual sustainability report provides an overview of the successes achieved as well as our current commitment and takes a look at future challenges.

  • 1,100 organic products

    Ja! Natürlich has been our pioneer for organic products in Austria since 1994. Its organic range comprises a total of 1,100 organic products. These are supplied by around 7,000 organic farms and 80 partner businesses.

  • 100% green electricity

    We push for the consistent use of renewable and environmentally friendly energy sources. Since 2008, all our trading companies, warehouses and central locations have been using 100% green electricity.

  • 46.000+ employees

    Our company offers secure jobs to more than 46,000 people at over 2,570 locations throughout Austria. About 600 of these people are living with a disability. Every year, more than 2,000 apprentices start their professional career with us on 24 apprenticeship schemes.

  • 8.275.4 tons

    In 2019, we rescued 8,275.4 tonnes of fruit and vegetables with a quirky appearance but impeccable quality and taste from disposal and sold them as "weirdos" (Wunderlinge).

  • 1.000 hectares

    With our private foundation Blühendes Österreich (Blooming/flourishing Austria), we are securing 1,000 hectares of threatened ecological habitats for animals and plants in the long term until 2025. Currently, there are 900 hectares and 206 supported partners and nature conservation projects.

  • 156 million pieces

    Among other things, we already save 125 million plastic knotted bags for fruit & vegetables and 31 million plastic carrier bags per year. By 2030, we aim to switch all our own-brand food packaging to more environmentally friendly alternatives.


Sustainability Report 2021

Commitment pays off

Our initiatives

Our initiatives show how diverse sustainability is. They give our actions a name.

  • Fair zum Tier

    With the new animal welfare label "Fair zum Tier" (Fair to Animals), which applies to all trading companies, we label products with animal welfare standards that exceed the legal requirements. Our goals are to promote sustainable improvements in livestock farming and to provide consumers with a basis that makes it easier to recognise species-appropriate, conventional animal husbandry. All "Fair zum Tier" products also bear the AMA seal of quality, which promises traceable origin and independent checks.

  • Blühendes Österreich

    "Blühendes Österreich" (Blooming/Flourishing Austria) is our non-profit private foundation, with which we advocate near-natural flower meadows, buzzing bees, singing birds and healthy Austrian food. We are convinced that healthy nature and biodiversity are prerequisites for diversity on the shelves. With Blühendes Österreich, we finance farmers and organisations that protect our nature and preserve precious landscapes through ecologically sustainable farming.