Press Release 22nd July 2021

A real Viennese is on the plate

Freshly harvested from the cosmopolitan city of Vienna, versatile and with a skin so tender that it can be eaten as well: As the sole partner for the Austrian trade, Ja! Natürlich (Yes! Of course), in cooperation with the City of Vienna, brings organic early potatoes from the Lobau Organic Centre to the shelves.

Klaudia Atzmüller, Head of Ja! Natürlich, with the new Ja! Natürlich organic early potatoes

Klaudia Atzmüller, Head of Ja! Natürlich, with the new Ja! Natürlich organic early potatoes / Copyright: Ja! Natürlich / Zamisch, Reproduction for PR purposes free of charge

Download

Just in time for the summer barbecue season, the Viennese organic early potatoes are available nationwide in the BILLA and BILLA PLUS markets as well as at ADEG retailers in Vienna, Lower and Upper Austria, Burgenland and Styria. They come exclusively from cultivation areas of the Lobau Organic Centre, forestry and agricultural enterprise of the City of Vienna. 

"The organic early potatoes are just like the Ja! Natürlich organic wholemeal rye flour the result of a unique partnership between the City of Vienna and Ja! Natürlich."

Klaudia Atzmüller Head of Ja! Natürlich

For more than forty years, the City of Vienna has been practising organic farming on a large scale, ranking among the most important traditional organic farms in Austria. "The Lobau is a valuable agricultural area with a very long tradition dating back to the Imperial and Royal period. The soils are kept healthy and fertile through crop rotation, green manure and compost. No synthetic chemical pesticides are used," reports Karl Mayer, estate manager of the Lobau Organic Centre. Klaudia Atzmüller,head of Ja! Natürlich, emphasises: "The organic early potatoes are just like the Ja! Natürlich organic wholemeal rye flour the result of a unique partnership between the City of Vienna and Ja! Natürlich. With about 1,900 hours of sunshine per year and special soil types, the Lobau offers ideal climatic and site-specific conditions for magnificent organic vegetables to thrive. We are proud of our cooperation and look forward to offering these valuable delicacies from the Lobau Organic Centre." 

Ja! Natürlich organic early potatoes are versatile 

Lobauer organic early potatoes are the perfect side dish potatoes. They are versatile in their preparation and suitable as roast, salted and parsley potatoes. They are also wonderful for grilling. The skin of the organic early potatoes is still so tender that it can be eaten without hesitation. The potatoes should be stored in a cool, dark place with high humidity and consumed within three to five days after purchase. 

The Ja! Natürlich organic early potatoes from the Lobau Organic Centre in Vienna are harvested daily, packed quickly and are thus available freshly harvested within a very short time. They are now available in all BILLA and BILLA PLUS markets as well as at ADEG supermarkets in Vienna, Lower and Upper Austria, Burgenland and Styria at a price of EUR 2.99 per 1.5 kilogram bag.