Press Release 16th December 2021

BILLA donates 250,000 euros worth of Christmas sweets to charitable organisations throughout Austria

Throughout the year, all of the more than 1,200 BILLA and BILLA PLUS stores work together with social institutions to donate valuable food that is still perfectly edible. In addition, this year Christmas confectionery worth around a quarter of a million euros will benefit charitable organisations and the children's ward of the Graz regional hospital.

From left: Renate Zierler (Head of Nursing at the University Hospital for Paediatrics and Adolescent Surgery), Peter Gschiel (BILLA Sales Director) and Ulrike Kylianek (Head of Nursing at the University Hospital for Paediatrics and Adolescent Surgery) at the handover of the sweets to the Graz Regional Hospital

From left: Renate Zierler (Head of Nursing at the University Hospital for Paediatrics and Adolescent Surgery), Peter Gschiel (BILLA Sales Director) and Ulrike Kylianek (Head of Nursing at the University Hospital for Paediatrics and Adolescent Surgery) at the handover of the sweets to the Graz Regional Hospital / Copyright: BILLA / Scheriau, Reproduction for PR purposes free of charge

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Festive Christmas lights in the streets, burning candles on the Advent wreath and a little surprise in the Advent calendar every day - the most beautiful festival of the year is inexorably approaching and arouses joyful expectations, especially among the youngest children.  

But not every child can spend the days and weeks until Christmas Eve carefree with their family. Some of them are affected by poverty or illness and live in difficult circumstances, which also overshadow this year's Christmas. 

To give these children and their families a little Christmas joy, the BILLA family is donating all kinds of Christmas sweets to "Team Österreich Tafel" from the Red Cross, SOMA markets, Vinzi markets, Tischlein Deck Dich, Caritas and other charitable organisations in all provinces, as well as to the paediatric ward of the Graz regional hospital. 

"Solidarity and charity - that's what Christmas is all about."

Peter Gschiel BILLA Head of Sales

"Solidarity and charity - that's what Christmas is all about. In addition to many other projects that we support around Christmas as well as the rest of the year, it is a special concern of ours to bring a little pre-Christmas joy. That's why we donate Christmas sweets to social organisations all over Austria", says BILLA Head of Sales Styria Peter Gschiel, who hands over the donations on behalf of BILLA.