Under the motto "ENJOY EVERY DAY", the new convenience shops offer customers a wide range of products, from fresh fruit and vegetables to snacks and fresh coffee specialities for quick on-the-go consumption. The shops are supplied by ADEG, a subsidiary of REWE International AG and responsible for the entire wholesale business of REWE International AG.
The friendly and bright brand concept in green, combined with elements in wood look, underlines the focus on making everyday life easier for customers with enjoyment. Fresh products, sustainable branded products with packaging that is as recyclable as possible - such as from BILLA BIO (BILLA organic) or Ja! Natürlich (Yes! Of course) - and a constant focus on product innovations and changing nutritional trends characterise the new "BILLA NOW" convenience stores at bp petrol stations. In addition, the longer opening hours, especially at weekends, are a plus for customers.
"BILLA NOW" will be launched in the summer of 2022 with the piloting of four bp petrol stations in Vienna. After a test phase, the new concept will be rolled out nationally.
Brian Beck, CEO of ADEG, explains: "The new BILLA NOW shop concept once again demonstrates ADEG's expertise as a wholesaler in bringing products directly to consumers - fresh and in top quality. This is also reflected in the brand concept developed by ADEG, which takes account of the brand claim "ENJOY EVERY DAY" with modern and fresh colours."
"With BILLA NOW, the BILLA family has grown by another brand and stands for a convenient and high-quality shopping experience as well as easily accessible enjoyment for in between. Thanks to closely coordinated supply chains, customers at the new BILLA NOW shops have a choice of fresh products every day - especially fruit and vegetables," adds Jürgen Öllinger, ADEG board member.
"The modern, timeless and friendly design of the new BILLA NOW brand fits in with our goal of making everyday life as easy and pleasant as possible for our customers," says Melanie Milchram-Pinter, Managing Director of bp Austria, looking forward to the roll-out of the new shop format.
Birgit Sommer, Retail Manager at bp Austria, adds: "The new shop offer at our bp petrol stations perfectly rounds off the existing high-quality range of coffee and bistro specialities for our customers."
