Press Release 27th September 2022

PINK RIBBON: BIPA reminds of breast cancer prevention with initiative

"I take care of myself": With this claim, BIPA's breast cancer initiative is calling for self-care again this year. For many years, BIPA has supported the PINK RIBBON campaign of the Austrian Cancer Aid and draws attention to the importance of breast cancer prevention and early detection.

The bi good solid shower care lavender comes in a design with a pink bow and precise scanning instructions.

The bi good solid shower care lavender comes in a design with a pink bow and precise scanning instructions. / Copyright: BIPA, Reproduction for PR purposes free of charge

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BIPA is making a statement with a PINK RIBBON Limited Edition: The bi good solid shower care lavender comes in a design with a pink bow and precise scanning instructions.

In order to be able to detect possible diseases at an early stage, people need to take a good look at their bodies and go for regular check-ups.

Michaela Mülleder BIPA Head of Marketing & Own Brands Strategy and Communication

"An important component of a healthy lifestyle is breast cancer screening and it is important for us to remind people of this. In order to be able to detect possible diseases at an early stage, people have to deal with their bodies and go for regular preventive care. We want to draw attention to this with our long-standing cooperation with the Austrian Cancer Aid," says Michaela Mülleder, BIPA Head of Marketing & Own Brands Strategy and Communication.

Call for self-care

In order to be successful in the fight against breast cancer, BIPA would like to use this campaign to remind people of mammography from the age of 40 as an important preventive measure and also raise awareness among young people at an early age. With the bi good solid shower care lavender PINK RIBBON Limited Edition comes a simple step-by-step scanning guide that can be integrated into the daily care routine without much effort. If changes or even pain are noticed, it is recommended to consult a doctor, because self-monitoring does not replace a regularly necessary mammogram.

bi good takes care of you!

You should take care of your own health in many ways: In addition to medical examinations and being mindful of your own body, a natural care routine is also part of a healthy lifestyle. The vegan bi good Solid Shower Care Lavender PINK RIBBON Edition provides a pleasant skin feeling with BIO jojoba oil and valuable lavender extract, while being good to the environment. Certified with the NATRUE seal, the product convinces with natural ingredients and comes entirely without synthetic fragrances, silicones, mineral oil-based ingredients or hormonally active additives*. It is also produced in Austria and comes in environmentally friendly packaging made from 94% recycled material. In addition, bi good products convince with a particularly good price-performance ratio.

*Basis: EU-Priority list https://vki.at/kosmetika-chemikalien-die-wie-hormone-wirken/5274