Press Release 15th February 2023

Greenpeace market check: "Very good" for BILLA and BILLA PLUS for regional superfoods

The enjoyment of superfoods is now no longer a mere trend, but in many domestic households already firmly anchored part of a balanced diet. The fact that this does not always have to be exotic is shown by the variety of domestic foods that likewise offer an extra portion of energy.

A person sits on a green bench, holding a package of organic nuts, and is smiling. In front of them are various snacks, including rolls, a carton of juice, and a paper bag with German writing. The background features a large leaf design on the wall.

The selection of regional superfoods at BILLA and BILLA PLUS convinced in the Greenpeace market check and was awarded a "very good". / Copyright: BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

Regional Superfoods of the private labels Ja! Natürlich and BILLA Bio awarded "Very Good
Tested products convinced in the categories availability, organic quality and origin of raw materials

Just in time for the start of the year, the environmental protection organization Greenpeace took a close look at the selection in the area of regional superfoods at Austria's largest supermarkets. Quality criteria such as availability, the organic range and the origin of the raw materials were evaluated. BILLA and BILLA PLUS were ex aequo test winners with the best range and received the grade "very good" from Greenpeace. "We are very pleased to have won in the category 'regional superfoods'. This confirms our approach of focusing on lots of Austrian winter vegetables and organic quality," says a delighted Tanja Dietrich-Hübner, Head of BILLA Sustainability.

Regional energy suppliers at BILLA and BILLA PLUS

Customers find a colorful variety of products from the immediate region in all BILLA and BILLA PLUS stores throughout Austria. A total of 15 products were thoroughly tested as part of the market check. Flaxseed, sunflower seeds, pumpkin seeds, oat flakes, golden millet, buckwheat, apricots and plums from the dry assortment, blueberries from the frozen assortment as well as sauerkraut, garlic, pumpkin and beet from the fresh assortment were evaluated - all of them in organic quality under the Ja! Natürlich brand. In addition, walnut kernels from the own brand BILLA Bio as well as fresh horseradish from the brand "Da komm' ich her!" and fresh kale were tested.

For the detailed results of the Greenpeace market check "Regional Superfoods", please see www.greenpeace.at/marktcheck.