Press Release 1st June 2023

Successful barbecue party thanks to PENNY's pre-order service

PENNY and its skilled butchers are ready for the barbecue season. The fresh meat from "Ich bin Österreich" is processed and cut directly by the butchers in 228 PENNY stores. This means that customers' individual wishes are catered to both in-store and online at penny.at/vorbestellen. To ensure that nothing stands in the way of a successful barbecue, refrigerated products such as baguettes or herb butter can also be pre-ordered online for the first time.

PENNY customers can get advice from trained butchers in 228 stores.

PENNY customers can get advice from trained butchers in 228 stores. / Copyright: PENNY / Robert Harson, Reproduction for PR purposes free of charge

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The brand discounter stands for freshness and a special range of services. "Ich bin Österreich" is PENNY's own brand that guarantees that the fresh beef, pork or chicken comes one hundred percent from Austria and is also slaughtered in this country. As soon as the fresh pork and beef arrive from regional farmers, they are processed by the trained butchers directly in the PENNY market from "Nose to Tail". This is PENNY's way of counteracting food waste.

Customers benefit from this directly in the store, since they can tell the butcher their cut thickness and portion size directly. And when the barbecue parties are coming up, it's easy to order online from PENNY at any time of day. At  penny.at/vorbestellen, the right pieces of meat can be ordered individually, whether natural or marinated, online and picked up at one of the 228 PENNY stores with their own butcher:in service on the preferred date. For the first time, matching chilled goods, such as baguettes, roast and grill taler or herb butter from the own brand "PENNY READY" will also be offered. Until 14.06.2023, there will be a voucher with 10x Ös on the entire purchase for every online pre-order. The voucher can be found in the order confirmation.

"PENNY stands for freshness and meat quality, so I am very pleased that PENNY also offers this service online. Especially for the barbecue season, we offer a selection of over 100 products that guarantee an enjoyable barbecue evening with friend:s or family," says Ralf Teschmit, PENNY CEO.

And it's that easy

Pre-order the desired products at penny.at/vorbestellen, select the desired pick-up date and the favorite PENNY store for pick-up. Once the order has been successfully placed, the order confirmation is sent by e-mail. With this confirmation, the meat freshly prepared by the PENNY butchers can then be easily picked up and paid for at the store on the desired day. Pick-up is possible during the usual opening hours.

More information is available at penny.at/meinfleischhauer