Press Release 19th October 2023

New BILLA merchant opens his store in the 22nd district of Vienna

Today sees the opening of the sixth BILLA store in Austria to be run by a merchant and BILLA in a joint company. It is located at Breitenleerstraße 148 in Vienna's 22nd district and is independently managed by Cenk Aydin, a newly qualified merchant.

Cenk Aydin starts as Austria's sixth BILLA merchant in the Donaustadt in Vienna.

Cenk Aydin starts as Austria's sixth BILLA merchant in the Donaustadt in Vienna. / Copyright: © BILLA AG / David Bohmann, Reproduction for PR purposes free of charge

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On the outside, the store building impresses with a modern BILLA design, which has been extended to include the name of the merchant in large letters. On the inside, the 760 m2 of sales floor space impresses with the personal signature of Cenk Aydin in all areas. This is particularly visible in the careful selection of products, consisting of successful classics, popular private labels and products from small businesses in the region. The product variety offers local products such as fruits and vegetables from Adamah, specialties from Hellerschmid, dried fruits from Melomi and much more.

BILLA Aydin's 30-strong team cares for its customers and the region

Cenk Aydin's team consists of 30 employees, including 2 apprentices, who advise customers on their daily shopping. The store continues to cooperate with Caritas to distribute groceries, and sustainability measures that have already been taken remain in place - such as its own photovoltaic system on the roof, which supplies energy for the store, or the cooperation with "Too Good To Go". The entire BILLA store is barrier-free and offers 118 parking spaces for customers.

Cenk Aydin, BILLA Kaufmann in Donaustadt, on the motives behind his decision: "I have already been part of the BILLA family for 28 years, most recently as a sales manager. Ever since BILLA presented the Kaufleute model, it was clear to me that I wanted to take this path to self-employment. As a merchant, I can be there for my customers and my team in an even more individual way, I am my own boss and at the same time benefit from the strong and secure partnership with BILLA. The individuality of my market is demonstrated, for example, by the many cooperations with local producers. It is particularly important to me to offer a varied assortment that is characterized by local products, and thus to support regional businesses. If our customers have any questions or suggestions, they can always approach my team and me at the store at Breitenleerstraße 148."

Brian Beck, BILLA Board Member for Wholesale and Merchants, emphasizes: "Almost exactly one year ago, we launched the BILLA Merchants Model. We are thrilled that the model has been well received by our many interested parties. In particular, the pronounced security factor that the BILLA Merchants Model brings with it is crucial. In times like these, strong partnerships and security are essential to successfully run a store. We are pleased to start this partnership with Cenk Aydin today and to accompany him on his way to self-employment."

BILLA Kaufleute model offers comprehensive support and a reliable safety net

The BILLA Kaufleute model is a unique concept in Austria, which stands out above all for its strong backing and support, and significantly expands the BILLA portfolio alongside classic BILLA and BILLA PLUS stores. Today's opening further establishes this new, attractive and low-threshold opportunity for aspiring merchants, ensures the long-term security of the local infrastructure and spreads the merchant tradition even further in Austria.

BILLA stands by the merchants as a strong partner with advice and support. They benefit from the expertise and know-how of the BILLA family - for example, significantly in the coordination of important decisions such as investments. In addition, BILLA provides the joint companies with a balanced and attractively priced basic assortment, which offers additional support and security. BILLA also supports the retailers in the design of the stores, in purchasing, with strong private brands as well as a comprehensive network of suppliers, in questions of energy efficiency and provides technical support. In addition, BILLA merchants receive a service package with all the necessary tools to successfully manage the store.

You can find further information at: billa.at/aydin 

Address & opening hours:

BILLA Aydin OG
Breitenleerstraße 148, 1220 Vienna
Monday to Friday: 07:30 a.m. – 07:50 p.m.
Saturday: 07:40 a.m. – 06:00 p.m.