At the beginning of the year, BILLA's own brand "clever" raffled off numerous shopping, vacation and event vouchers as well as a VW Polo as the main prize to mark its 25th anniversary. Out of almost 55,000 participants in the competition, the lucky winner has now been awarded the main prize.
Nicol K. from Lower Austria was the lucky winner of the main prize, a brand new VW Polo. "I'm over the moon and can hardly believe that I of all people won the main prize! I certainly won't be forgetting clever's anniversary any time soon. Many thanks to REWE for this great prize!" Nicol K. was thrilled when Andrea Müller, Group Manager for clever, handed over the prize on April 25, 2024 in Wiener Neudorf.
"We are delighted about the great interest in our clever competition and would like to congratulate all the winners. At the same time, we would like to thank our loyal customers who have remained faithful to us over the last 25 years," says Erich Szuchy, CEO of BILLA AG.
Shopping, vacation & event vouchers as further highlights
In addition to the main prize, 90 REWE shopping vouchers, 20 REWE vacation vouchers, 20 oeticket event vouchers worth 200 euros each and 20 BILLA Reisen sports event vouchers worth 400 euros each were awarded. The competition was advertised throughout Austria with a comprehensive media campaign on TV, posters, social media, digital displays and at the point of sale (POS). The winners were determined automatically using a random generator to ensure fairness and transparency.
About the clever private label
Since 1999, the own brand clever has been offering clever quality at a guaranteed low discount price. It all began 25 years ago with 40 basic groceries. Today, the range includes more than 800 everyday products. With a supported brand awareness of 98 percent, clever is the most frequently purchased own brand in the entry-level price segment in Austria. The clever range can be found exclusively at BILLA, BILLA Plus, BIPA, ADEG and Sutterlüty.
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