Press Release 27th June 2024

BILLA TO GO in Taborstraße: New hotspot for convenience and fast food

The food retailer BILLA is growing! The first BILLA TO GO store in Austria was opened yesterday at Taborstraße 37 in Vienna's Leopoldstadt district - presenting a new store format with a focus on convenience and "ready to eat" specialties.

The BILLA team around BILLA TO GO store manager Karolina Jovanovic (4th from left), BILLA sales director Eric Scharnitz (centre) and BILLA sales manager Melanie Gonzalez y Bender (4th from right) are delighted about the opening of the first BILLA TO GO in Vienna's Taborstraße

The BILLA team around BILLA TO GO store manager Karolina Jovanovic (4th from left), BILLA sales director Eric Scharnitz (centre) and BILLA sales manager Melanie Gonzalez y Bender (4th from right) are delighted about the opening of the first BILLA TO GO in Vienna's Taborstraße / Copyright: © BILLA AG / Robert Harson, Abdruck zu redaktionellen Zwecken honorarfrei., Reproduction for PR purposes free of charge

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In a sales area of around 200 m2, BILLA offers its customers freshly prepared gastronomic delicacies from the hot counter every day, such as the popular Leberkäse variations and an enjoyable convenience variety consisting of around 100 items such as fresh sandwiches, smoothies, mueslis, confectionery specialties and salads. A total of twelve experienced employees are on hand to answer questions and deal with individual customer requests.

BILLA Board Member for Sales Harald Mießner: "As one of the largest food retailers in the country, we have been focusing on our customers and their needs for more than 70 years. With the opening of the first BILLA TO GO, we are expanding our existing store concepts and, in addition to BILLA, BILLA PLUS, BILLA Corso and BILLA PFLANZILLA, are now also offering a first point of contact for 'to go' items and convenience products. Our customers can now do their shopping quickly and easily before, during or after work. We are delighted to be able to present this format for the first time in Austria with its new location in Taborstraße."

BILLA Sales Director Eric Scharnitz: "With the opening of our first BILLA TO GO store in Austria in Taborstraße, we are offering a new dimension of shopping at BILLA. Centrally located in the Karmeliterviertel district, the modern store is an ideal place to go for a quick and fresh treat. At the heart of the new format is the comprehensive convenience world, which leaves nothing to be desired. From the moment you enter the market to the moment you pay, a visit to the market is characterized by flexibility, 'ready-to-go' and lots of freshness. We are proud to bring this innovative format to Vienna-Leopoldstadt and create new jobs in the district at the same time."

Fast, fresh and delicious: modern shopping experience with 'to go' offers

The BILLA TO GO range meets the wishes of customers who want to stock up on fresh convenience, varied 'to go' items as well as products for their daily needs on the way to work, during their lunch break or at the end of the day. They will certainly find what they are looking for in the colorful "convenience world" of the BILLA TO GO market, where there is something for all tastes. "We offer our customers freshly prepared snacks, sandwiches, salads, spreads, sliced fruit and vegetables, pastries and smoothies. We also offer a wide variety of hot dishes at the hot food counter, including hot bowls such as curry bowl korma or chicken sweet and sour bowl, paninis, home cooking and, of course, classics such as the popular Leberkässemmel," explains Karolina Jovanovic, store manager of the new BILLA TO GO in Taborstraße.

If you want to fill your shopping basket a little more at BILLA TO GO, you can stock up on all kinds of products for your daily needs in the new market format: The market shelves and service counters contain plenty of fruit and vegetables, various fish, meat and sausage specialties, freshly baked bread and pastries from the BILLA bakery store and popular dairy and frozen products. You can also stock up your larder: There is a selection of pasta, sugos, nuts and essential hygiene and cleaning products on site. In the BILLA TO GO store, the focus is on smaller packaging sizes in all areas - to guarantee convenient and easy transportation home.

Pay on your own - supported by BILLA employees if required

In keeping with the new format of BILLA TO GO, the location is using a modern payment concept: Three self-checkout and two cashless checkouts allow customers to pay quickly and easily. To save space, these checkouts are already being used at other BILLA and BILLA PLUS locations so that customers can complete their purchases more quickly. One of the checkouts can be operated by an employee in the store as usual. In addition, the team on site is highly trained to assist customers during the payment process.

Address & opening hours BILLA TO GO:


Taborstraße 37, 1020 Vienna

Monday to Friday: 7:15 am to 7:30 pm

Saturday: 7:15 am to 6:00 pm