Press Release 25th June 2024

Get free ice cream with school certificate - ADEG ensures a refreshing start to the holidays

To mark the start of the well-deserved summer holidays in eastern Austria, ADEG is offering a very special promotion for all pupils: anyone who visits an ADEG store in Vienna, Lower Austria and Burgenland on the last day of school (28 June) with their school certificate will start the hottest (and for pupils probably the best) time of the year with a free ice cream. It doesn't matter what grades are on the report card - everyone deserves an ice cream!

Anyone who visits an ADEG store with their school certificate on the last day of school can win a free ice cream.

Anyone who visits an ADEG store with their school certificate on the last day of school can win a free ice cream. / Copyright: © REWE Großhandel GmbH/Robert Harson. Abdruck zu redaktionellen Zwecken honorarfrei., Reproduction for PR purposes free of charge

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In addition to quality, regionality and sustainability, social commitment is also a top priority for ADEG retailers during the school holidays. A refreshing and relaxed start to the holidays is guaranteed with free ice cream, which pupils can pick up on school certificate day in eastern Austria on 28 June in participating ADEG stores! "What better way to start the holidays than with a fruity ice cream refreshment? It makes me proud that we are able to realise this campaign every year together with our ADEG retailers and sweeten the children's last school day," says REWE Wholesale Managing Director Jürgen Öllinger.

Campaign as a matter close to the heart

A total of 250 ADEG stores throughout Austria are taking part in the ice-cream campaign, which takes place on school-leaving day in each province. ADEG retailer Johann Grabner from Weissenbach an der Triesting (Baden district) still remembers his school days well and, above all, the feelings of happiness at the start of the holidays. That's why he is looking forward to distributing as much ice cream as possible: "It's very important to me to make the children happy again this year. I particularly like the fact that every child will receive an ice cream while stocks last. It doesn't matter what grades are on their report cards - everyone deserves a little refreshment!"