“From the very beginning, our goal was to provide eco-friendly alternatives that are not only sustainable but also guarantee the highest quality and effectiveness,” says Michaela Mülleder, Head of Marketing & Private Labels Strategy and Communication at BIPA. “Today, we proudly look back on a decade in which we have significantly contributed to paving the way towards greater sustainability.”
A brand philosophy that matters!
From day one, bi good emphasizes predominantly regional quality and shines with products that are not only good for the environment but also beneficial for all customers. The green BIPA brand was first launched in spring 2014 with 11 eco-friendly household products and was expanded in the fall to include certified natural cosmetics. In 2016, natural cosmetics for babies and toddlers followed, and finally, in 2018, sustainable period products were introduced. Today, bi good offers around 195 products, featuring a comprehensive range that is continuously improved and updated.
Bi good's personal care products are characterized by natural ingredients, regionality, and sustainable packaging. This allows our customers to actively contribute to environmental protection – all under the motto “Make the world better with BIPA.” They are certified with the NATRUE seal and the Vegan flower, and are made without synthetic fragrances, silicones, hormonally active additives, or mineral oil-based ingredients. All bi good packaging also contains the highest possible recycling content. Furthermore, the brand places particular importance on short transport routes, and about 80% of its products are currently produced in Austria – this conserves the environment and supports the local economy. Where regional production is not possible, nearby EU countries are used instead.
“The combination of regional production, natural ingredients, and sustainable packaging is at the core of our brand philosophy,” says Michaela Koch, Brand Manager of BIPA brands. “In recent years, we have built a broad range of products that meet our customers' needs and make sustainable living easy.”
Products in a festive anniversary design
To celebrate their anniversary properly, an exclusive selection of bi good bestsellers is presented in a special design. The limited edition is available for a short time only and includes the brand's most popular personal care products.
With the bi good Soap Powder Almond Blossoms & Coconut, which is available as both a starter set and a refill set, it is easy to step into the world of sustainable care. The soap powder gently cleanses and cares for the skin – what's special about it is that soap powder turns into soap in no time! And the best part? With the REFILL set containing 3 refill sachets, you can easily refill it yourself again and again! Each refill means one less single-use plastic bottle. The highlight products – bi good Volume Shampoo Lavender, bi good Care Shower Lavender, bi good Men's Care Shower Alpine Herbs, and bi good Care Soap Lemon Balm refill bags – also shine in festive splendor. To transform your home into an eco-conscious spa area, bi good Body & Massage Oil Lavender and bi good Bath Salt Lavender are also included in the limited edition.
