Press Release 9th September 2024

New collecting fun at BILLA: Explore the fascinating world of the forest with stickers

From September 12, BILLA will be launching a new collection campaign for its customers, which will provide a lively insight into the fascinating world of the forest through a colorful sticker album. This offers 70 pages of exciting facts, games and craft ideas, puzzles and a story to read or listen to. It can be completed with a total of 180 stickers. A sticker pack with five stickers is available free of charge at BILLA, BILLA PLUS and in the BILLA online store for every ten euros spent.

From left to right: Harald Mießner (BILLA Management Board member) and Marcel Haraszti (REWE International AG Management Board member) with the new BILLA sticker album, which introduces young and old explorers to exciting ecosystems and raises awareness of valuable local habitats.

From left to right: Harald Mießner (BILLA Management Board member) and Marcel Haraszti (REWE International AG Management Board member) with the new BILLA sticker album, which introduces young and old explorers to exciting ecosystems and raises awareness of valuable local habitats. / Copyright: © BILLA AG / Robert Harson, Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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Marcel Haraszti, Management Board member of REWE International AG: “As a food retailer, it is important to us to act in harmony with nature. That's why we want to raise awareness for local habitats and the preservation of biodiversity. With the new sticker album, we are starting with the youngest and imparting important knowledge about the local forest habitat. We hope you enjoy discovering and exploring!”

The sticker album offers much more!

Whether deep in the earth or high up in the canopy - with sounds such as animal voices, a story to read or listen to, experiments and 28 special effect stickers, young and old can explore the local habitat in all its facets with the new sticker album. Included excursion tips from the non-profit BILLA foundation Blühendes Österreich are the perfect basis for the next forest excursion with the whole family. With a Spürnasen bag and a limited BILLA special edition of the game Dobble, both available at BILLA and BILLA PLUS (while stocks last), nothing stands in the way of the next discovery tour.

Harald Mießner, BILLA Management Board member: “We find so many unique and fascinating habitats right on our doorstep, which are essential for preserving biodiversity and our quality of life. With our new BILLA sticker album, we have succeeded in presenting information on exciting ecosystems in a child-friendly way - we wish all young and old explorers lots of fun collecting the colorful stickers!”

Get to know local natural treasures with project partners from Blühendes Österreich

The colorful sticker album contains valuable tips for exciting nature experiences in the federal states, which are marked with a BILLA Blühendes Österreich sign. The following project partners of Blühendes Österreich offer many opportunities to experience exciting outdoor adventures: The Kalkalpen National Park in Upper Austria, the Hohe Tauern National Park in Salzburg, the Zillertal Alps High Mountain Nature Park in Tyrol, the Mürzer Oberland Nature Park in Styria as well as the Thayatal National Park in Lower Austria, the Werkstatt Natur in Burgenland, the Wald der jungen Wienerinnen und Wiener and species protection projects of the Coordination Office for Bat Protection and Research in Austria (KFFÖ) in Carinthia.