Press Release 9th September 2024

New collecting fun at BILLA: Explore the fascinating world of the forest with stickers

From September 12, BILLA will be launching a new collection campaign for its customers, which will provide a lively insight into the fascinating world of the forest through a colorful sticker album. This offers 70 pages of exciting facts, games and craft ideas, puzzles and a story to read or listen to. It can be completed with a total of 180 stickers. A sticker pack with five stickers is available free of charge at BILLA, BILLA PLUS and in the BILLA online store for every ten euros spent.

Two men standing outdoors, smiling and holding copies of a book with a forest-themed cover. They are standing in front of a backdrop of green trees.

From left to right: Harald Mießner (BILLA Management Board member) and Marcel Haraszti (REWE International AG Management Board member) with the new BILLA sticker album, which introduces young and old explorers to exciting ecosystems and raises awareness of valuable local habitats. / Copyright: © BILLA AG / Robert Harson, Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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At a glance

The new sticker album brings the local habitat of forests and its flora and fauna closer to young and old explorers in a playful way.
Until October 31, 2024, customers at BILLA, BILLA PLUS, and the BILLA Online Shop will receive a free sticker pack with five stickers for every ten euros spent.
Excursion tips from Blühendes Österreich, Spürnasenbeutel, and the limited BILLA edition of the game Dobble will enhance the next forest adventure.

Marcel Haraszti, Board Member of REWE International AG: “As a grocery retailer, it is important for us to act in harmony with nature. We want to raise awareness about local habitats and the preservation of biodiversity. With the new sticker album, we aim to engage the youngest among us and impart important knowledge about the local forest habitat. We wish everyone lots of fun discovering and exploring!”

The sticker album offers even more!

Whether deep in the ground or high up in the canopy – with sounds like animal calls, a story to read or listen to, experiments, and 28 special effect stickers, both young and old can explore the local habitat in all its facets with the new sticker album. Included excursion tips from the charitable BILLA foundation, Blühendes Österreich, provide the perfect foundation for the next family trip to the forest. With the Spürnasenbeutel and a limited BILLA special edition of the game Dobble, both available at BILLA and BILLA PLUS (while supplies last), nothing stands in the way of the next discovery tour.

Harald Mießner, Board Member of BILLA: “We find so many unique and fascinating habitats right at our doorstep that are essential for the preservation of biodiversity and our quality of life. With our new BILLA sticker album, we have succeeded in making information about exciting ecosystems accessible to children – we wish all little and big explorers much joy in collecting the colorful stickers!”

Discover local natural treasures with project partners from Blühendes Österreich

The colorful sticker album contains valuable tips for exciting nature experiences in the federal states, marked with a BILLA Blühendes Österreich indication. The following project partners from Blühendes Österreich offer numerous opportunities for exciting outdoor adventures: The Kalkalpen National Park in Upper Austria, the Hohe Tauern National Park in Salzburg, the Zillertaler Alps High Mountain Nature Park in Tyrol, the Mürzer Oberland Nature Park in Styria, as well as the Thayatal National Park in Lower Austria, the Nature Workshop in Burgenland, the Forest of Young Viennese People, and conservation projects from the Coordinating Office for Bat Protection and Research in Austria (KFFÖ) in Carinthia.