With “Soits leben”, the new campaign by BILLA and BBDO Vienna celebrates life and showcases the diversity of the brand.
Close to life, close to people: Hardly any other brand has accompanied Austrians for as long as BILLA. And hardly any other brand is able to bring the most diverse people together at one table - at least when it comes to food.
And this is exactly what the TV commercial, the centerpiece of the new campaign, brings to life on a symbolic level. An oversized table was specially built for the shoot, linking the various moments of enjoyment, joy, friendship and love. All accompanied by “Soit's Leben” interpreted by Seiler & Speer, who naturally join in the celebrations and live life to the full - the song lyrics were also adapted for this purpose.
In addition to 30'' and 15'' TV commercials, there will also be a separate 15'' TV commercial highlighting a new product that BILLA is launching with Seiler & Speer. In any case, the two prove their well-known down-to-earth attitude and sense of humor. Price communication for the duration of the airing will also run under the campaign umbrella “So geht leiwand”.
“We bring hundreds of thousands of people together in our stores every day. And even if they will never all sit at the same table, they are all united by the desire to enjoy themselves, be happy and have a good time together. As a brand that is at the heart of life, we wanted to remind Austrians of this commonality. That's exactly why we brought Seiler & Speer on board - because with their authenticity and down-to-earth attitude, they are a perfect fit for BILLA.” Daniela Schwarz-Knehtl, Head of Marketing at BILLA.
“The people at BILLA were so nice and asked us: Do you want to do something like this with us? And since we like to eat and drink anyway, we thought: Yes anyway, that's where people come together!” Seiler & Speer.
The 360° campaign was brought to life together with R& (film production), Cosmix (sound & music), LWND (online), Tante Emma (social media) and Mindshare (media). The first flight is already on air at the beginning of September.
