The majority of respondents also agree on their brushing habits: toothbrushes (94%) and toothpaste (93%) are the preferred products for daily dental hygiene. Just under four in ten Austrians (39%) brush for one to two minutes, while the majority, 42%, are in the ideal range of two to three minutes. 5 percent clean for longer than three minutes. 4 percent of Austrians clean their teeth in less than one minute.
Favorite products for a radiant smile
It is no surprise that toothbrushes are the most popular dental care product. Manual toothbrushes and electric models share the popularity scale with 50 percent each. Mouthwashes (46%) and dental floss (36%) are now only an integral part of the bathroom routine for less than half of Austrians. Care routines using tongue scrapers (8%) or mouth pulling oil (3%) are even less common, and yet they offer advantages for comprehensive oral hygiene.
While 41% of Austrians visit the dentist at least once a year, 27% even more frequently, 4% of respondents avoid dentists altogether. For 37% of respondents, the biggest challenge in maintaining dental health is the high cost of dental treatment, while more than a quarter (29%) also state that they are afraid of going to the dentist. One in ten struggle with a lack of time or knowledge about proper dental care.
Dr. Silke Spanlang, dentist and dental health expert, recommends: “Regular tooth brushing, supplemented by dental floss or interdental sticks, is the key to healthy teeth and a radiant smile. Investing three minutes twice a day in dental care protects against tooth decay and tartar build-up and strengthens the gums. A good toothpaste doesn't have to be expensive. With products such as BI LIFE DENT Complete toothpaste, you have optimum all-round protection.”
BI LIFE DENT - quality dental care, good value for money
With a comprehensive range of dental and oral care products under the “BI LIFE DENT” brand, Austrian drugstore retailer BIPA offers high-quality and innovative dental care products at an affordable price. “Daily dental care is crucial for good oral health, but it also depends on the right products,” explains BIPA health expert Eva Paschinger. “With the BI LIFE DENT range, we offer our customers highly effective products that are easy to use and guarantee comprehensive care. In particular, the combination of thorough brushing and the use of dental floss or interdental sticks ensures long-lasting dental health.”
Interdental sticks are particularly effective for deep cleaning - but according to a survey, only 17% of Austrians currently use them. BI LIFE DENT offers them in two versions, namely for narrow and very narrow interdental spaces (€2.99 each). All BI LIFE DENT toothpastes are vegan and available for a wide range of needs: the Expert White toothpaste (€0.99) removes discoloration, the Herbal toothpaste (€0.99) ensures long-lasting breath freshness and the Kids toothpaste (€1.49) is specially developed for milk teeth and ensures particularly gentle cleaning. All products are suitable for both manual toothbrushes and electric models, such as the BI LIFE DENT Sonic toothbrush (€29.99).
Health days in October: more than just dental care
In October, everything at BIPA is focused on health and well-being. During the “BIPA Health Days”, customers can discover a variety of health products in the stores and try some of them directly on site. The range includes products from well-known brands such as Tetesept, Wick, Doppelherz and BI LIFE. From cough liquid sticks to vitamin bears - these health days offer everything you need to start the fall with fresh energy.
*Study profile
The study was conducted using online market research by BIPA Customer Insights. From September 4 to 13, 2024, 1,015 web-active Austrians between the ages of 18 and 60+ were surveyed. The results are representative of the Austrian population as a whole.
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