Press Release 30th October 2024

8,100 euros for new courage: BILLA and customers support ‘feel again’

Over the past few days, numerous customers have supported the campaign in favour of the ‘feel again’ association by purchasing special cubes in kind in BILLA PLUS stores. The sale of a total of 8,039 handmade cubes raised €8,100, which has now been presented to the founders of the organisation.

Three women smiling and holding a large check for €8,100. The check has "Gemeinsam Gutes Tun" written on it and features logos for Billa and Billa Plus. The woman on the right is wearing a bright yellow blazer.

From left to right: Birgit Machtinger (photographer, ‘feel again’ team) and Catharina Flieger (make-up artist, ‘feel again’ team) received the donation cheque from Martina Aubke (Group Head of HR Management at BILLA). / Copyright: © Andreas Ehrenreich, Reproduction for PR purposes free of charge

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At a glance

Successful Sacher Cube Campaign thanks to generous customers: BILLA donates €8,100 to "feel again"
The association supports women with cancer by offering free wellness mornings that include makeup coaching and a photo shoot

The donation will fund special wellness mornings for women with cancer, which include makeup coaching and photo shoots to provide strength and confidence. “Without the support of our customers, this success would not have been possible. We are particularly pleased to have doubled the revenue per sold Sacher cube from €0.50 to €1 and rounded up the total amount. This way, we were able to provide even greater support for ‘feel again’ together,” explains Harald Mießner, BILLA Board Member.

“feel again”: Makeup courses for women with cancer

In September 2018, makeup artist Catharina Flieger and photographer Birgit Machtinger held the first free makeup course with a photo shoot for women diagnosed with cancer in Eisenstadt. Since then, wellness mornings have been held monthly. Participants learn how to conceal the external effects of chemotherapy. Free portrait photos complement the program. The goal of “feel again” is to strengthen the self-confidence of women and improve their quality of life. For more information, visit: https://www.feelagain.at/