Press Release 15th October 2024

PENNY CARES: Making a big difference with small gestures

Donate and save: PENNY will soon be offering both at the same time. PENNY is now launching an appeal for donations in favour of the Family Relief Fund of the Austrian Red Cross (ÖRK). From Thursday 17 October to Wednesday 23 October, all customers will have the opportunity to donate 1 euro at the checkout to support families in need. As a thank you for every donation, they will immediately receive a 10% discount voucher on their next purchase, which can be redeemed in all PENNY shops in Austria from Wednesday, 23 October up to and including Tuesday, 29 October. It is PENNY's way of thanking its customers for their support - and at the same time a chance to make their own shopping a little cheaper.

Achieving great things with small gestures.

Achieving great things with small gestures. / Copyright: © PENNY / Nadja Meister - Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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Buy 1 more: Together for Team Austria Tafel

The ‘Buy 1 more’ campaign will take place at the same time as the call for donations, where customers can buy an additional item for people in need. The products collected will be donated to Team Österreich Tafel, an ÖRK initiative that supports people in difficult life situations. The campaign will take place on 18 October and makes it very easy to help: whether pasta, rice, tinned food or hygiene products - customers will find an overview of the products that are particularly needed on a list provided. These items can be purchased and donated directly in the shop.

The ‘Buy 1 more’ campaign will take place in the following shops on 18 October:

  • PENNY Leobersdorferstraße 46, 2560 Berndorf

  • PENNY Palbersdorf 203, 8621 Palbersdorf (Thörl)

  • PENNY Wiener Straße 25 – 27, 7551 Stegersbach

  • PENNY Bahnhofstraße 13, 4580 Windischgarsten

Strong together for Austria's families

The PENNY Family Relief Fund in cooperation with the ÖRK is an important building block for helping families in acute emergency situations quickly and easily. Whether due to financial bottlenecks, sudden strokes of fate or unexpected challenges - the relief fund intervenes exactly where support is most urgently needed.

‘With this campaign, we want to raise awareness of the fact that even the smallest donation can make a big difference,’ emphasises Kai Pataky, PENNY Managing Director Austria. ‘With the discount voucher, we not only want to give our customers the opportunity to do good, but also to give them a small financial advantage on their next purchase. Together, we can strengthen families in Austria and send a signal of solidarity.’

Join in now and help!

At a time when solidarity is more important than ever, PENNY's initiatives offer a simple and effective way to give something back and support people in need. Every euro counts - and every additional item can make a difference.