Press Release 19th November 2024

ADEG sends a strong signal against violence against women

On the International Day against Violence against Women on 25 November 2024, specially branded shopping bags will be distributed in all ADEG stores to raise awareness of the issue. ADEG is also taking part in a REWE Group receipt initiative.

A paper grocery bag labeled "Land aufs Herz: Gewalt gegen Frauen ist untragbar" filled with vegetables is placed on a checkout counter. The background shows the interior of a supermarket with shelves lined with various products.

In addition to printing emergency numbers and help centres on till receipts, ADEG customers will receive a specially designed shopping bag free of charge on 25 November, the ‘International Day against Violence against Women’, with a purchase of 30 euros or more. / Copyright: © REWE Großhandel GmbH/Robert Harson - Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

Download

From November 25 to December 10, the REWE Group once again makes a statement against violence towards women and girls this year. All companies of the REWE Group, in collaboration with the Federal Ministry of the Interior (BMI), are launching a 16-day information campaign against domestic violence. ADEG also takes responsibility and makes an important statement in its markets. In addition to printing emergency hotline numbers and support services on receipts, customers shopping for €30 or more on November 25, “International Day for the Elimination of Violence Against Women,” will receive a specially designed shopping bag for free. With the slogan “Violence Against Women is Unacceptable,” the initiative aims to raise awareness and encourage victims to seek help.

Looking out instead of looking away

The campaign will be supported by social media posts and a point-of-sale (POS) action, where posters in the markets will draw attention to the issue. ADEG aims not only to set a symbol but also to contribute actively to awareness-raising. “Every day, many people come together in our markets who count on us. Therefore, it is of great importance to us to highlight such a serious and unfortunately still prevalent issue as violence against women and to use our platform to effect positive change. Our initiative is not only directed at those affected but also at society as a whole. Only together can we end violence against women,” says independent ADEG store owner Karin Lechner. ADEG Sales Director Elisabeth Fantic-Jantschgi adds: “The safety and well-being of our female customers and employees are our top priorities. With this initiative, we want to show that ADEG stands for a violence-free and respectful coexistence. Every measure that makes support offers for women affected by violence visible counts. We hope that our campaign reaches many people and contributes to initiating societal change.”