Press Release 12th November 2024

BILLA apprentices bake biscuits for the Ö3 Christmas miracle

Especially in the upcoming Christmas season, when solidarity is particularly important, BILLA is focussing on initiatives and fundraising campaigns to help where support is urgently needed. The food retailer has therefore launched a pre-Christmas sales campaign to support the Ö3 Christmas Miracle, one of the largest fundraising campaigns in the country, together with its customers: From 15 November to 18 December 2024, handmade Christmas biscuits will be available for EUR 3.99 in selected BILLA PLUS stores in Vienna, Lower Austria and Burgenland.

From 15 November to 18 December 2024, handmade Christmas biscuits made by apprentices will be available for EUR 3.99 in selected BILLA PLUS stores.

From 15 November to 18 December 2024, handmade Christmas biscuits made by apprentices will be available for EUR 3.99 in selected BILLA PLUS stores. / Copyright: © BILLA AG / Winfried Flohner - Abdruck zu redaktionellen Zwecken honorarfrei, Reproduction for PR purposes free of charge

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The net proceeds go entirely to the Ö3 Christmas miracle, which is collecting donations for the Licht ins Dunkel emergency aid fund for the tenth time this year to help families in need in Austria. The biscuits were lovingly made by hand by apprentice confectioners with the support of Eva-Maria Kaiser, Managing Director of the BILLA bakery and confectionery shop.

Marcel Haraszti, CEO of REWE International AG: ‘With this special sales campaign in the run-up to Christmas, we are sending an important signal of charity together with our customers. The Ö3 Christmas miracle connects Austria and as one of the country's largest food retailers, we are also doing our part to strengthen this connection. I am delighted that our apprentices were so committed to the production of the handmade biscuits.’

Harald Mießner, BILLA Board Member for Sales: ‘For us, it is a matter close to our hearts to help where support is urgently needed in the spirit of social interaction. Especially at Christmas time, we want to provide further added value for our society with the sales campaign for handmade biscuits. I am sure that our customers will not only be delighted with the biscuits, but also with the associated fundraising campaign for the Ö3 Christmas miracle.’

Delicate Christmas biscuits made by hand with lots of love

With the support of Eva-Maria Kaiser, Managing Director of the BILLA bakery and confectionery shop, four apprentice confectioners baked hundreds of kilograms of Christmas biscuits for the fundraising campaign. When it came to choosing the type of biscuits, the decision was quickly made in favour of the popular butter shortcrust biscuits. The classic biscuits are sustainably packaged in jars and available from 15 November in 29 selected BILLA PLUS locations in Vienna, Lower Austria and Burgenland - while stocks last - for 3.99 euros.

The biscuits for the Ö3 Christmas miracle are available at the following BILLA PLUS stores:

Vienna:

  • Rochusplatz 1, 1030 Vienna

  • Fred-Zinnemann-Platz 4, 1030 Vienna

  • Wiedner Gürtel 13, 1100 Vienna

  • Wienerbergstraße 27, 1100 Vienna

  • Columbusplatz 7-8, 1100 Vienna

  • Triester Straße 64, 1100 Vienna

  • Favoritenstraße 241, 1100 Vienna

  • Laxenburger Straße 66, 1100 Vienna

  • Simmeringer Hauptstraße 101, 1110 Vienna

  • Etrichstraße 34, 1110 Vienna

  • Swatoschgasse 3, 1110 Vienna

  • Breitenfurter Straße 372, 1230 Vienna

  • Breitenfurter Straße 263, 1230 Vienna (from 4.12.2024)

  • Speisinger Straße 135, 1230 Vienna

  • Sterngasse 6, 1230 Vienna

Lower Austria:

  • Am Spitz 5, 2620 Neunkirchen

  • Johann-Steinböck-Straße 7a, 2345 Brunn am Gebirge

  • Industriestraße 12-14, 2540 Bad Vöslau

  • Schönbrunner Allee 18, 2331 Vösendorf

  • Stadionstraße 12, 2700 Wiener Neustadt

  • Marktgasse 2, 2700 Wiener Neustadt

  • Wiener Straße 127, 2700 Wiener Neustadt

  • Mühlgasse 48, 2500 Baden

  • Hauptstraße 105 A, 2384 Breitenfurt

Burgenland:

  • Mattersburgerstraße 50, 7000 Eisenstadt

  • Rusterstraße 86-100, 7000 Eisenstadt

  • Arenaplatz 12, 7210 Mattersburg

  • Businesspark 3, 7453 Steinberg-Dörfl

  • Gewerbepark 1, 7331 Weppersdorf