Press Release 30th December 2024

Lovingly handcrafted by BILLA: Biscuit sales raised 27,905 euros for Make-A-Wish

With a lot of heart and a good portion of dedication, 70 committed BILLA employees baked a wide variety of biscuits together with the well-known TV presenter Silvia Schneider. These and many other creations by more than 1,300 BILLA store and sales employees have been available since November in BILLA stores in the 21st and 22nd districts of Vienna as well as in Strasshof, Lassee, Raasdorf, Obersiebenbrunn, Dürnkrut, Zistersdorf, Hohenau/March and Deutsch Wagram for a voluntary donation of five euros or more. All the biscuits have now been sold. A total of 27,905 euros was raised, which was ceremoniously handed over to the Make-A-Wish organisation by BILLA sales manager Heidrun Puscher to help fulfil the heartfelt wishes of seriously ill children. The heartfelt wishes give them and their families joy, strength and new courage.

A group of people standing in a grocery store, holding a large check marked €27,905. Some people are wearing matching blue shirts with logos. The background includes various fruits, vegetables, and grocery items.

(f.l.t.r.): Christian Buss (BILLA Sales Manager), Andrea Pavelka-Brandstetter (BILLA Sales Manager), Heidrun Puscher (BILLA Sales Manager), Doris Abichou (President Make-A-Wish Austria), Birgit Fux (Managing Director Make-A-Wish Austria), Bettina Gruber (BILLA Sales Manager), Markus Kassan (BILLA Sales Manager) and Carmen Christine Beschorner (BILLA Sales Manager) were delighted with the donation totalling 27. 905 euros to Make-A-Wish. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

70 dedicated BILLA employees baked cookies for a good cause in November together with TV personality Silvia Schneider
More than 1,300 BILLA market and sales employees supported the baking campaign with loving homemade creations
The total proceeds from the cookie sales went to Make-A-Wish and will fulfill heartfelt wishes of seriously ill children

Eric Scharnitz, BILLA Sales Director: “In the pre-Christmas season, we wanted to specifically initiate actions to support those who need our help the most. Our employees were fully engaged and transformed the BILLA market into a lively Christmas bakery. Together with Silvia Schneider, cookies were baked, carefully packaged, and sold in the markets. The proceeds benefit the fulfillment of children’s dreams. We are filled with great joy to be able to contribute in this way.”

“In the BILLA family, unity is highly valued. This action once again shows what we can achieve through teamwork. I am proud that thanks to the great commitment of our colleagues, we can present such a significant donation to the Make-A-Wish organization,” says Heidrun Puscher, BILLA Sales Manager.

Bettina Gruber, BILLA Sales Manager: “I was very pleased that we literally implemented our event title ‘We Bake Together’ with our colleagues and can make an important contribution to fulfilling special heartfelt wishes.”

Birgit Fux, Managing Director of Make-A-Wish Austria: “It was wonderful to see how many BILLA employees actively helped bake Christmas cookies to support our wish children. Thanks to their great assistance and the commitment of the customers, an impressive donation could be collected, enabling us to fulfill more heartfelt wishes of seriously ill children, bringing strength and confidence in difficult times.”