Press Release 29th January 2025

BILLA supports young Viennese footballers as sponsor of the AFC Vienna Vikings

BILLA is taking the next step in promoting young talent on the Austrian sports scene and is now sponsoring the AFC Vienna Vikings U18 team. The food retailer is thus further expanding its reliable commitment, which also includes projects such as the ‘I live for my club!’ campaign, the organisation of the BILLA Football Cups with hundreds of participating children and young people from all over Austria and support for the youth work of Admira Wacker and FIVERS. The new partnership with the AFC Vienna Vikings is the company's first co-operation in domestic football.

Back row: The AFC Vienna Vikings U18 team, Stefan Weinlich (BILLA Sales Director, 3rd from left), Marcel Haraszti (REWE International AG Management Board member, 4th from left), Karl Wurm (AFC Vienna Vikings President, 5th from left), Harald Mießner (BILLA Management Board member, 6th from left) and Alfred Neugebauer (AFC Vienna Vikings Management Board member, 7th from left) are delighted about the cooperation.

Back row: The AFC Vienna Vikings U18 team, Stefan Weinlich (BILLA Sales Director, 3rd from left), Marcel Haraszti (REWE International AG Management Board member, 4th from left), Karl Wurm (AFC Vienna Vikings President, 5th from left), Harald Mießner (BILLA Management Board member, 6th from left) and Alfred Neugebauer (AFC Vienna Vikings Management Board member, 7th from left) are delighted about the cooperation. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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Marcel Haraszti, Management Board member of REWE International AG: ‘A love of sport and exercise not only unites people, but also promotes a healthy lifestyle. As one of the largest food retailers in the country, we see it as our important task to make a contribution to social interaction in addition to ensuring local supply. In our new collaboration with AFC Vienna Vikings, we are now also doing this in the football sector by supporting young talents.’

Harald Mießner, BILLA Management Board member: ‘We support Austrian athletes and their clubs with a variety of campaigns. From the Community Campaign and the BILLA Football Cups to our collaboration with Admira Wacker and FIVERS, our initiatives always have a special regional focus. It was therefore an obvious choice to enter into a partnership with the AFC Vienna Vikings, as their training centre in Vienna's 11th district is very close to our regional office and therefore guarantees close contact. We would like to work together even more closely in the long term and in the future.’

BILLA supports young U18 talent from the Vienna Vikings

The partnership started at the beginning of 2025 and will continue until further notice. During this period, the BILLA logo will adorn the U18 team's home and away uniforms. In addition, BILLA will organise activities at the team's matches and provide culinary catering for the cheerleaders.

Karl Wurm, President AFC Vienna Vikings: ‘The AFC Vienna Vikings are very proud of this co-operation. We are particularly pleased that BILLA has decided to support a junior team of the AFC Vienna Vikings. After all, the AFC Vienna Vikings have been focussing on youth development for many years. Our U18 team will be wearing these uniforms in the upcoming championship and will do everything in its power to bring the Austrian championship title back to Vienna.’