Press Release 22nd October 2025

A Delicious Start to the Day: BILLA Bio Expands Its Breakfast Range

BILLA is committed to supporting balanced nutrition and physical activity as key elements of a conscious lifestyle. The private label BILLA Bio offers the perfect complement to an energetic daily routine, with over 280 affordable products in certified organic quality. The popular BILLA Bio breakfast range has now grown with exciting new additions: coconut-almond cream, matcha, gluten-free oat drink, rice syrup, and edamame-pea spread provide an energizing start to the day and deliver moments of sustainable enjoyment.

A woman in a black sweatshirt and a gray cap stands outside a shop, holding a canvas tote bag and two products: a green packaged item and a carton of billa bio oat milk. She is smiling and the shop has a modern facade.

Natalia Michalak (BILLA Corporate Communications) is not only part of the BILLA team but also a SuperCycle trainer, and she’s excited about the new products in the BILLA organic breakfast range. / Copyright: © BILLA AG/APA-Fotoservice/Rastegar, Reproduction for PR purposes free of charge

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BILLA Bio expands its breakfast assortment with new products for a conscious lifestyle.
From 5 to 11 November, fitness enthusiasts attending the Morning Class at the newly opened SuperCycle studio in Vienna-Landstraße will receive a small surprise from the BILLA Bio breakfast range.

These products, certified according to the EU Organic Regulation, are made without genetic engineering, unnecessary additives, or palm oil.

“In a busy lifestyle, affordable organic products that enable balanced nutrition with minimal effort are especially valuable. With our BILLA Bio private label, we offer a wide variety of trendy organic products that are quick to prepare and can be enjoyed with a clear conscience. Our expanded breakfast range provides energy for an optimal start to the day and combines sustainability with indulgence. At BILLA, we want to support our customers in leading a conscious and sustainable life with affordable organic products,” explains Klaudia Atzmüller, BILLA Head of Private Label Marketing.

BILLA Bio x SuperCycle: Conscious nutrition meets high-energy workout

In addition to promoting conscious nutrition, BILLA is also committed to encouraging more movement in everyday life. This is achieved through initiatives and partnerships such as the one with indoor cycling provider SuperCycle. Indoor cycling – group cycling to disco music – is becoming increasingly popular as an endurance workout.

“We see SuperCycle as more than just a workout – for us, it’s a lifestyle brand that stands for a healthy, balanced, and sustainable way of life. Movement, nutrition, and mental health are inseparably linked for us,” says Rhana Loudon, one of the two founders of SuperCycle.

At the grand opening of SuperCycle’s new flagship studio in Vienna’s third district on 21 October, BILLA delighted numerous fitness fans and influencers with small dishes and samples from the BILLA Bio range. For an extra boost of motivation, BILLA and SuperCycle have prepared a special promotion: customers who sign up for a Morning Class at the new studio during the week of 5 to 11 November will receive a surprise product from the BILLA Bio breakfast assortment.