Press Release 1st December 2025

Match(a) made in heaven: BILLA PLUS market confectionery presents new ‘Matcha Strawberry’ chocolate

At BILLA PLUS market patisseries, 400 employees, including 100 apprentices, produce high-quality handmade confectionery every day. From Sachertorte, raspberry royal tartlets and eggnog slices to individual specialities, plant-based or low-carb, customers will find a wide range of products to suit every taste. Now there is a new addition to the range: the ‘Matcha Strawberry’ chocolate combines a filling of matcha, amaranth, dried strawberries and puffed rice with a white chocolate coating. It complements the existing range of handmade chocolates, which creates special moments of indulgence with other varieties such as Kaiserschmarren, apple strudel and vanilla crescents. The chocolates are available at a unit price of €5.99 in 139 BILLA PLUS market confectioneries while stocks last.

A plate of green matcha chocolate bars, drizzled with white and pink icing, placed on a black surface. Near the plate are crushed strawberries, matcha powder, and sesame seeds scattered decoratively.

The new handmade chocolate variety ‘Matcha Strawberry’ impresses with a combination of white chocolate, matcha, amaranth, dried strawberries and puffed rice. / Copyright: © BILLA AG/ Robert Harson, Reproduction for PR purposes free of charge

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At a glance

New handmade chocolate variety ‘Matcha Strawberry’ complements versatile range in 139 BILLA PLUS market confectioneries
Matcha Strawberry is a delightful combination of white chocolate, matcha, amaranth, dried strawberries and puffed rice.
The Christmas range at the BILLA PLUS market patisserie includes premium truffle cakes, apple and cinnamon dream cakes and various petit fours.
Stress-free Christmas: Pre-order time for custom-made items is only 4 working days

‘Traditional craftsmanship is a top priority at BILLA PLUS market patisseries. With great dedication and love, our 400 employees create exquisite pastries and desserts that make every connoisseur's heart beat faster,’ explains Eva-Maria Kaiser, Commercial Director of BILLA PLUS Market Patisserie. ‘The Christmas season in particular can often be very stressful. With our market patisseries, we support our customers with a wide range of products made from the finest ingredients, popular recipes and the highest quality standards, and we also make their dreams come true with pre-orders.’

Exclusive range of cakes and desserts for the festive season

For the festive season, BILLA PLUS market patisseries have some delicious highlights in store for customers, such as premium truffle cake, apple and cinnamon dream cake, mango and pistachio coconut slices, various petit fours and decorated punch cubes. With only four working days' advance notice, these delicacies will arrive in time for Christmas or other festivities. The confectioners are available in person at BILLA PLUS stores or by telephone to offer advice and assistance.