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Press Release 26th January 2026

Power from the earth: Ja! Natürlich focuses on rare onions from Austria

Ja! Natürlich is bringing old varieties back into the spotlight with selected rare onions and shallots. These special onions from Austrian organic farms demonstrate the health benefits of one of the world's oldest cultivated plants. Rich in phytochemicals and antioxidants, onions have been a tried and tested home remedy for generations and are now more relevant than ever.

A cardboard container filled with several red onions, featuring a decorative leaf design on the side.

Power from the earth: Ja! Natürlich focuses on rare onions from Austria / Copyright: © Ja! Natürlich, Reproduction for PR purposes free of charge

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Old varieties with history

Onions have been an integral part of local cuisine for centuries – but many old varieties have fallen into oblivion over time. Ja! Natürlich deliberately focuses on rare varieties that not only impress with their taste, but also preserve a piece of culinary heritage. The selection includes Rouge de Genève, a flat, round onion with a dark red to purple colour. Its mildly spicy flavour loses its sharpness when cooked, making it ideal for classic, traditional cuisine. Ramata di Milano is round, medium-sized and characterised by its shiny red skin. It has a sweet, mild flavour with a delicate pungency and is particularly suitable for raw dishes and fresh salads. The banana shallot is often still difficult to find. It is larger than classic shallots, easy to peel and develops a delicate sweetness when cooked – perfect for sauces, dressings and stews.

Naturally healthy – then and now

In addition to their taste, onions also score highly from a nutritional point of view. They contain valuable sulphur compounds and antioxidants that support the immune system and can have a positive effect on the heart and circulation. ‘Onions were already a common household remedy for our grandparents – for colds or to boost strength, for example,’ says Klaudia Atzmüller, Managing Director of Ja! Natürlich. ‘With our rare onion varieties, we are showing how valuable this knowledge still is today.’

Ja! Natürlich organic rare onion varieties are now available for £2.99 in the fruit and vegetable section at BILLA PLUS.