Press Release 17th June 2021

Viennese BILLA and BILLA PLUS stores take responsibility in the neighbourhood together with customers

From now on, you can buy so-called "Gruftsackl" full of food in 30 BILLA and BILLA PLUS locations in Vienna, which will be donated to the Wiener Gruft.

From left: Alexander Poropatits, BILLA regional manager, Judith Hartweger, manager of the Gruft, Ekhard Oberleitner, BILLA PLUS store manager at Mariahilfer Straße 38-48, and Georg Zimmermann, BILLA store manager at Lindengasse 60-62 are happy about the new donation campaign to the Gruft. / Copyright: BILLA / Harson, Reproduction for PR purposes free of charge

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Good things can best be achieved together and for this reason BILLA relies on the cooperation with its customers for many charitable initiatives. This is also the case with the latest project in Vienna, which helps the homeless: Since June 14th, a total of 30 Viennese BILLA and BILLA PLUS stores located in the vicinity of the Caritas care centre "Gruft" in Vienna-Mariahilf have been selling the so-called "Gruftsackl". Customers can buy one of these pre-filled bags with non-perishable food or other daily necessities for five to ten euros and thus support homeless people. The "Gruftsackl" are collected at the cash desk and given to the institution by the staff.

"The Gruft is one of the most important facilities for helping the homeless and it is very important to us to support it as much as possible in the sense of our social responsibility in the Grätzl".

Hamed Mohseni Head of Sales BILLA

"The Gruft has been offering homeless people in Vienna a safe haven and a hot meal for over 30 years. It is one of the most important facilities for helping the homeless and it is a great concern for us to support it as much as we can in the sense of our social responsibility in the neighbourhood", says Hamed Mohseni, Sales Director at BILLA. Alexander Poropatits, sales manager at BILLA, who handed over one of the first bags to the Gruft, adds: "A big thank you in advance to all our customers who buy a 'Gruftsackl' and thus provide direct neighbourly help together with us."