Radio Max becomes full-service company MAXFIVE

The managing directors of Radio Max were also aware of this and developed their traditional business model in the audio and digital signage sector further: in future, MAXFIVE wants to revolutionise the retail industry with analogue and digital shopping experiences and set out to find new products and services with entertainment value for everyday shopping. 

"The speed at which things develop these days is increasingly difficult to keep up with, even for companies. So, in order to keep our finger on the pulse of time, we have created our own paths into the future," says Managing Director Michael Tippl proudly. More than a year ago, therefore, the course was set for new business fields. "We have been successfully giving other businesses a voice for almost 30 years. Our goal now is to make shopping an experience for all five senses as well as to support companies in matters of efficiency and innovation. The high demands that consumers have, which we also have for ourselves, need creative answers. Clumsy selling at the POS has had its day. Customers want to be inspired and experience shopping. That's why we are working on multi-sensual presentations, surprising and emotional at the same time, digital and analogue. To this end, we have significantly expanded our portfolio," adds Managing Director Norbert Gavran, who is responsible for the areas of sound, music and digital signage. 

MAXFIVE offers everything from a single source 

While the focus of Radio Max has so far been primarily on the audio sector, the company is now much more broadly positioned under the new name MAXFIVE. What does the whole thing look like at the point of sale? "We create brand worlds that can be experienced. Because that's what creates lasting customer loyalty. Sophisticated atmospheric vibes that encourage people to linger, interactive digital gadgets or enticing show cooking. In the best case, of course, everything together, because this is how we create a holistic shopping experience for our customers," explains Michael Tippl, Head of Radio, Technology and Innovation. The full-service company sees itself as a sparring partner at eye level in all these steps. "We accompany our customers from the idea to the evaluation," affirms Norbert Gavran. "But visual storytelling is just as important for making brands and companies visible. That's why we at MAXFIVE are increasingly using video productions, live streams and 3D animations," continues Gavran. Scent marketing, on the other hand, is an area that many companies do not yet think about. Yet a corporate scent has a lot of potential to awaken emotions and memories. 

Efficiency meets innovation 

Efficiency is essential, especially in retail. MAXFIVE is already an experienced partner in this area and has successfully implemented acoustic optimisation and sound concepts for the retail sector. Now, work is continuing on supporting the employees in the store with sophisticated technical gadgets. "For example, we push the sales of perishable fruit with the help of digital tools. And the best thing is: solutions like these are not only economical, but also sustainable," says Finance Managing Director Richard Heinschink happily. "In addition, we look for, test and combine the megatrends at the point of sale. Our wealth of experience helps enormously in this. Because if there's one thing we've learned over all these years, it's to distinguish between flash in the pan and long-lasting hits. Knowing when to let hypes pass and which trends develop into real market leaders is our business. To illustrate this, in future we will have our own showroom in the media house, which will provide a playground for relevant trends," adds Tippl. 

Experts are at work here 

Of course, this requires a lot of (wo)manpower. That's why the MAXFIVE team consists of over 100 employees from a wide range of disciplines. Music experts, sound and motion designers, presenters, editors, trend researchers, technicians and business developers work every day to create the right emotions for the retail industry. "We rely on an interplay of ambitious and talented specialists. That is our recipe for success," Richard Heinschink is visibly proud. The managing directors and their team are happy to pass on their knowledge. Exciting topics, trends and tips will therefore continue to be available in the blog, but now at www.maxfive.com. 

About MAXFIVE 

MAXFIVE is Austria's market leader in the POS radio segment, an all-rounder for retail experiences at the POS and a part of REWE Group. From its media centre in Vienna, MAXFIVE broadcasts to 9 countries across Europe, reaching around 10,000 shops daily. All programmes are tailor-made and produced in the company's own studios. With more than 10 million listeners across Europe, MAXFIVE is already Europe's leading in-store radio station. Almost 30 years of experience directly at the POS and more than 100 employees also make MAXFIVE an expert in cross-media sales promotion. In addition to in-store radio, the company successfully offers digital signage solutions in an international environment: MAXFIVE provides visual content for more than 2,500 screens in six countries. Furthermore, professional commercial production, corporate sound solutions and podcast productions complement the audio range. Event management, scent marketing, tastings and samplings round off the innovative portfolio. 

MAXFIVE is a wholly owned subsidiary of REWE International AG. All information at www.maxfive.com.