A very close look at the monthly household budget has become part of everyday life for many people in Austria in recent months. Costs have risen in many areas and spending on daily necessities is therefore being well considered. "We want to help our customers save money and have therefore devised a comprehensive program under the motto `BIPA simply inexpensive`," says Michaela Mülleder, BIPA Head of Marketing & Own Brands Strategy and Communication, adding, "For all our customers, we are sending a signal that we are always there for them, especially in difficult times."
Many products continuously cheaper
For many years now, BIPA customers have been able to keep more money in their wallets thanks to numerous promotions that make many products cheaper on an ongoing basis. In each campaign period, a large number of items are reduced in price and are clearly visible in the store and in the online store: they are marked with the "campaign" notice on the shelf and when shopping online, there is a practical filter according to product groups. Cost-conscious shopping is also supported by weekly and brand promotions. It pays to consciously pay attention to these labels when shopping.
Over 500 products permanently reduced in price
Since march 9th there is the BIPA permanent low price. This stands for over 500 products that are permanently low-priced and the price is valid for at least three months. When compiling the permanent low price assortment, a particularly large variety of products is considered - for the most diverse areas of application. From toothpaste to detergents and shampoos, everything is included. The large selection of products for babies and children is particularly noteworthy. "So that our customers can quickly find the permanent low price products when shopping, there is also the labeling in the store and the filter when shopping online," explains Michaela Mülleder.
Sticker on, price down
In the "BIPA einfach preiswert" program, the -25% stickers are particularly popular. Many customers use the sticker to reduce the price of their favorite products. Some opt for the eau de toilette that is running low, while others stick the sticker on the replacement brushes for their electric toothbrush. Stickers are twice as much fun: your favorite product is in your shopping cart and you save money.
jö Special: Loyalty pays off
Many BIPA customers already have a jö card and use it to collect Ös, which they then exchange for valuable benefits and rewards of their choice. In addition, they receive great offers time and again. This saves money and rewards loyalty.
BIPA brand quality
In addition to international branded products, BIPA also offers attractive private labels in many different areas. From detergents, cleaning products, care products to decorative cosmetics as well as nutritional supplements and medical products. BIPA offers the right product for every need. At the same time, the BIPA brands shine with unbeatable prices.
Michaela Mülleder concludes: "A comprehensive assortment and great brand quality have always been available at BIPA at a great price-performance ratio. Now, under the motto 'BIPA simply good value', we want to make all our customers aware that you can buy good value at BIPA and that these measures make it easier to save money."
