Press Release 6th June 2023

New on the BILLA shelf: ayoka "Good Mood Cakes" provide feelings of happiness

BILLA is always on the lookout for innovative products for its BILLA and BILLA PLUS stores that surprise customers with their purchases due to their originality or a special idea. One such innovation is the "Good Mood Drink" by the Viennese startup ayoka, which has been available in all BILLA PLUS and selected BILLA stores since 2020 and naturally brings feelings of happiness: The drink consists of a mix of vitamins, caffeine and natural 5-HTP, obtained from the African black bean, and thus naturally stimulates the body to produce the happiness hormones dopamine and serotonin. Just in time for Father's Day, the next highlight follows: Together with BILLA, ayoka creates "Gute Laune Törtchen" ("Good Mood Cakes), which are freshly prepared by the pastry chefs of the BILLA PLUS market pastry shop.

Eva-Maria Kaiser, managing director under trade law of BILLA PLUS Marktkonditorei, and Philip Lanz, ayoka founder and managing director, are pleased about the extended cooperation at BILLA.

Eva-Maria Kaiser, managing director under trade law of BILLA PLUS Marktkonditorei, and Philip Lanz, ayoka founder and managing director, are pleased about the extended cooperation at BILLA. / Copyright: BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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Eva-Maria Kaiser, Managing Director of BILLA PLUS Marktkonditorei, was in charge of the development and is pleased about the new product innovation at her counters: "In the 146 BILLA PLUS Marktkonditorei, our trained confectioners bake a variety of cakes, pies and sweet delicacies every day. With the new ayoka 'Gute Laune Törtchen' we offer our customers a particularly successful surprise, just in time for the upcoming Father's Day. The cupcakes are sure to put a smile on their faces."

BILLA and ayoka - a successful cooperation since 2020

Markus Kuntke, Head of Trend and Innovation at REWE International AG, has a feeling for what goes down well with customers. Local collaborations have often proven to be particularly successful, which is why the company often likes to team up with creative minds from the local startup scene, as Kuntke describes: "ayoka is a great example of how the collaboration between BILLA and an Austrian startup can flourish at a good pace. We started over two years ago with the ayoka 'Good Mood Drink' and it quickly became clear: more of the positive spirit of the two ayoka founders has to be in our BILLA and BILLA PLUS shelves! I am very pleased that our customers are as enthusiastic about ayoka as we are."

About the cooperation, the two ayoka founders Philip Lanz and Sebastian Raber say in unison: "With ayoka, we have had the privilege of providing good mood at BILLA and BILLA PLUS for quite some time. First through our 'Good Mood Drink', which was listed here in Austria in 2020 as part of REWE's start-up program, and now also through new products, such as the 'Gute Laune Törtchen'. We came to BILLA through Markus Kuntke. We were allowed to meet him at the ERSTE BANK Start Up Academy and were able to convince him there with our strong and creative brand to give it a chance on the shelf."