The power of diversity
The new campaign presents employees from different areas, from fleet administration to management, from scheduling to order picking, from automation technology to work preparation. Andreas Bayer, Managing Director of REWE Logistik, emphasizes the conscious decision to focus on the company's own employees for the campaign: "In the image motifs as well as in the storytelling, we draw on our own people, because only they can show the power that is in us and the diversity that we live. We believe in the potential of our multicultural team - because diversity makes us stronger and we want to show that."
The new employer claim is "Nothing works without us. And neither without you," and underlines the great relevance of REWE Logistik's employees for everyday supply in Austria. The company, which is headquartered in Wr. Neudorf and has ten warehouse locations throughout Austria, ensures that people at BILLA, BILLA PLUS, Penny, BIPA, ADEG and SUTTERLÜTY get everything they need to live.
Starting in June, the new campaign subjects will be played out via the social media channels of REWE Group as well as via programmatic advertising. On the website www.nichtsohnedich.at, interested parties have the opportunity to discover the working world of REWE Logistik in all its diversity and to obtain further information.
A job of systemic relevance
"REWE Logistik offers secure jobs with a future, a fair and respectful working environment as well as a wide range of benefits," says Christian Franz, Managing Director of REWE Logistik, and also emphasizes the importance of his team for domestic supply: "Without the approximately 3,600 employees of REWE Logistik, de facto nothing would run in Austria! We want to communicate this systemic relevance of our services very clearly internally to the existing team and externally to potential new colleagues."
A look at a few facts and figures shows how central the company is for domestic supply: With one of the largest truck fleets in Austria, consisting of 375 trucks, as well as an additional external fleet, REWE Logistik covers more than 35 million kilometers per year for almost 335,000 delivery tours.
Fighting the shortage of skilled workers with openness and appreciation
REWE Logistik's new employer campaign addresses the growing challenge of finding qualified specialists and sets clear impulses for a successful future. Andreas Bayer explains: "Our people work for an employer who treats them with openness and appreciation - no matter who they are or where they come from. That's why there's a strong sense of togetherness here and a multicultural team whose drive keeps everything going and really makes a difference for people. The new campaign not only highlights REWE Logistik's strengths as a crisis-proof company and safe workplace, but also the cohesion, good cooperation and respectful interaction among colleagues."
Interested parties can find more information about the new employer campaign and the wide range of job opportunities at REWE Logistik at www.nichtsohnedich.at.
About REWE Logistik
The approximately 3,600 employees of REWE Logistik handle the logistics and thus ensure that the people at BILLA, Penny, BIPA, ADEG and SUTTERLÜTY are supplied smoothly. They control and move 372 million order units annually, ensure the optimal use of the truck fleet as well as the storage and timely distribution of goods. With one of the largest truck fleets in Austria, REWE Logistik ensures reliable and efficient logistics for the more than 2,500 stores in Austria. As an employer, the company offers jobs with a future, a fair working environment, a wide range of benefits and opportunities for advancement for all.
