Press Release 3rd August 2023

Celebrate the start of school with Mini BarbieTM dolls and Mix & Match Hot WheelsTM* cars at PENNY

PENNY is celebrating its 20th anniversary twice over. Namely, the halfway point of the summer vacations and the anticipation of the start of school. To ensure that the rest of the summer vacations and then everyday (school) life continue to be fun and enjoyable, PENNY has come up with a special loyalty promotion for the little ones.

/ Copyright: PENNY / Harson, Reproduction for PR purposes free of charge

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From August 3 to September 20, 15 loyalty points collected will earn up to 83% off the regular price. The Mini BarbieTM dolls and Mix & Match Hot WheelsTM cars are thus available for 0.99 euros. The eight Mini BarbieTM dolls have different faces, hair and skin colors and show up in different professions, such as astronaut, pilot or doctor. The Mix & Match Hot WheelsTM cars come in eight different models and can be customized with interchangeable parts. Which mini doll or car is hidden in each box is a surprise. So, collect points and join PENNY in securing the Mini BarbieTM dolls and Mix & Match Hot WheelsTM cars for the start of school.

New collection mode exclusively for jö members

With the new school year there is also a new collection mode. For the first time, there is no physical collection pass with loyalty stickers. Only by showing the jö card, whether physical or digital, the loyalty points are collected automatically. The collected points can be seen in the jö or PENNY app or on the cash register receipt.

It's that simple:

Collect one loyalty point per 5 euro purchase value between August 3 and September 13 directly at the PENNY checkout.

Thanks to the jö card (physical or digital), collected loyalty points are displayed directly in the jö or PENNY app and at the checkout.

The collected loyalty points can be redeemed in all Austrian PENNY stores until September 20, 2023, and with 15 loyalty points, a purchase of a Mini BarbieTM doll or a Mix & Match Hot WheelsTM car can save up to 83% and be purchased for 0.99 euros. While stocks last.

The following products of BarbieTM dolls and Mix & Match Hot WheelsTM cars can be purchased during the loyalty promotion:

- Eight different profession dolls, including soccer player, doctor, pilot, pop star, cook, astronaut, veterinarian and gymnast to collect.

- Eight different car models consisting of five interchangeable parts to create your own unique designs.

The Mini BarbieTM dolls get two to four looks and accessories per profession to express the different characters. Visually, they differ by different faces, hair and skin colors. The Mix & Match Hot WheelsTM cars also get unlimited design possibilities through the different combinations.

More information at penny.at.