Press Release 5th September 2023

BIPA launches cooperation to save food as Europe's first drugstore retailer with Too Good To Go

Together against food waste - this is the guiding principle of the cooperation between BIPA and the social impact company Too Good To Go, which enables users of the app of the same name to save surplus food from disposal.

f.l.t.r.: Georg Strasser (Country Director of Too Good To Go Austria and Switzerland), Secil Aktas (Too Good To Go Senior Account Manager), Michaela Mülleder (Head of Marketing and Own Brands BIPA) and Andreas Persigehl (BIPA Management)

f.l.t.r.: Georg Strasser (Country Director of Too Good To Go Austria and Switzerland), Secil Aktas (Too Good To Go Senior Account Manager), Michaela Mülleder (Head of Marketing and Own Brands BIPA) and Andreas Persigehl (BIPA Management) / Copyright: © BIPA Parfumerien Gesellschaft m.b.H / Robert Harson, Reproduction for PR purposes free of charge

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BIPA is the first drugstore across Europe to join the already huge Too Good To Go community. "The responsible handling of food is an important point of our sustainability promise and so we see ourselves as an ideal Too Good To Go partner. The success has already been confirmed in a test phase in selected stores and therefore, as of September 6, we will be offering the Too Good To Go sacks in all of our approximately 600 BIPA stores," says Andreas Persigehl, BIPA management.

Save food at BIPA with the Too Good To Go app

With the Too Good To Go app, food can now also be saved in BIPA stores. The implementation is simple: The desired surprise bags can be reserved and paid for via the app. The choices are: Food Mix, Baby Mix, Fitness Mix and Drinks Mix. Food savers can look forward to healthy (organic) food, bars or snacks from the BIPA Food range in the Food Mix. In the Baby Mix you will find a wide variety of baby food such as squeezies, baby jars, porridges and much more. If you opt for the Fitness Mix, you will find protein powders and bars and/or various fitness shakes in the bag. And with the Drinks Mix, you can quench your thirst with ready-to-drink beverages and/or tea. Cosmetic products, detergents, cleaning products and hygiene products are excluded from the promotion. Since the surprise bags only contain what is left over, BIPA stores do not offer regular deals, but only according to availability.

Each surprise bag costs 2.99 euros and has a value of at least 10 euros. The pick-up times can be seen on the app and are between 1 p.m. and 7 p.m. - depending on the store. At the branch, the reservation is shown on the cell phone, which is validated as picked up with a swipe, and the food rescuers receive their sacks.

"We are very pleased to have BIPA as a true pioneer in the app, showing us that food can also be saved in drugstore retail. Together with BIPA, we are opening up another segment and can thus expand our mission to new areas with even more impact. If we work together to significantly reduce food waste, we have one of the strongest levers against the climate crisis in our hands," Georg Strasser, Country Director of Too Good To Go Austria and Switzerland.

Non-food products continue to go to social markets

BIPA is aware of its responsibility towards society and therefore the cooperation with Too Good To Go to save food is only one of many measures taken. For example, BIPA has been actively working with social markets for many years. "Almost every one of our stores has a partner, be it the Red Cross, Caritas, the Austrian food banks or one of the numerous smaller charitable institutions, which usually collect non-food goods from us on a monthly basis. For foodstuffs that are close to their best-before date, we have now found a solution with Too Good To Go so that these products are not wasted either and get a second chance," says Andreas Persigehl. BIPA donated goods with a retail value of around 1.13 million euros in 2022. In this way, they are put to good use and help people in need.

More information on www.bipa.at/too-good-to-go

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About BIPA

BIPA is a modern drugstore for everything to do with care, beauty and well-being, and inspires with products for beauty, hair, fragrance, baby, dental care, baby and health. BIPA offers customers more than 15,000 international brand-name products as well as BIPA brands such as LOOK BY BIPA, bi good, Babywell, BI CARE, BI HOME, BI LIFE and BI STYLED.

Founded over 40 years ago, BIPA is today not only the best-known company in the Austrian drugstore trade, but also the undisputed favorite of around 3.3 million loyal regular customers. As a partner of the jö Bonus Club, BIPA offers its regular customers a very special program with attractive offers and numerous benefits.

BIPA is top in customer satisfaction: As Industry Champion 2020, BIPA takes two first places in the current study on customer satisfaction by the Austrian Society for Consumer Studies (ÖGVS) in the categories "Drugstore (online stores)" and "Textile Cleaning". In 2021, BIPA takes first place as service champion in the category "drugstores" in the area of service quality and inspires customers with the best service experiences.

The company employs over 4,000 people in around 600 branches throughout Austria. Whether you are a career starter, a career changer or a returning employee: High-quality training and further education opportunities form a central part of the corporate strategy and thus enable individual career paths. With a share of women of 98%, BIPA implements extensive measures to support all employees in balancing work and family life. In 2016, BIPA again received the award as a family-friendly employer from the Federal Ministry for Families and Youth.

Online Shop: www.bipa.at | Facebook: www.facebook.com/BIPA und www.facebook.com/BIPAKarriere| YouTube: www.youtube.com/bipa| Instagram: www.instagram.com/bipaI TikTok: www.tiktok.com/@bipa

Enquiry notice:
Team Media Relations REWE International AG
REWE International AG, Industriezentrum NÖ-Süd, Straße 3, Objekt 16, A-2355 Wiener Neudorf
Tel.: +43 2236 600 5265, E-Mail: mediarelations@rewe-group.at

About Too Good To Go

Too Good To Go is the world's leading marketplace for surplus food. The social impact company with B Corp certification connects users with partner businesses to reduce food waste. With over 1.8 million registered users and more than 6,800 partners, more than 8 million surprise bags from bakeries, supermarkets and restaurants have already been saved in Austria.

The Danish company, headquartered in Copenhagen, is active in 17 countries in Europe and North America, has over 78 million registered users* worldwide, and works with 140,000 partner businesses. Since launching in 2016, Too Good To Go has saved over 250 million meals worldwide. According to Project Drawdown (2020), tackling food waste is key to solving the climate crisis.

More information on www.toogoodtogo.at