Press Release 11th September 2023

"Food from the best hands": BILLA gives regional partners a stage at RIEDER MESSE

Under the motto "Food from the best hands", BILLA gave its regional producers a stage at the RIEDER MESSE last weekend. "We want to draw attention to the valuable cooperation between BILLA and local businesses in Upper Austria and raise awareness for food from local production," explains BILLA Sales Director Thomas Steingruber.

René Parzer (Fresh Produce Manager BILLA), Udo Kranawetter (Regional Purchasing BILLA), Thomas Wendt (Sales Manager BILLA), Florian Hippesroither (Managing Director at Gourmetfein) and Thomas Steingruber (Sales Director BILLA) were pleased with the successful event.

René Parzer (Fresh Produce Manager BILLA), Udo Kranawetter (Regional Purchasing BILLA), Thomas Wendt (Sales Manager BILLA), Florian Hippesroither (Managing Director at Gourmetfein) and Thomas Steingruber (Sales Director BILLA) were pleased with the successful event. / Copyright: © messeried, Reproduction for PR purposes free of charge

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Already more than 400 regional and local producers supply the BILLA markets in their vicinity with fruit, vegetables, meat, dairy products, bread and many other specialties. In this way, BILLA ensures a diverse regional assortment in the markets and at the same time strengthens the local producers.

Partnerships on an equal footing

BILLA OÖ was represented this year for the first time at the RIEDER MESSE with its own stand on the open-air site and brought some of its local and regional producers before the curtain: Peter Frühwirth presented his Hochland honey, Karin and Stefan Schneiderbauer brought the visitors closer to their Innviertler spices, the Schrattenecker family invited them to taste their INNPOPIS popcorn and Florian Hippesroither presented the products of the company Gourmetfein. "As regional suppliers, our products stand for the best domestic quality. This claim is also lived at BILLA, which has created a long-standing partnership at eye level with mutual appreciation," said Peter Frühwirth, who supplies some BILLA stores in Upper Austria with his Hochland honey.

Provincial Councilor Michaela Langer-Weninger also visited the BILLA stand at the RIEDER MESSE and emphasized BILLA's commitment to the region: "Especially at the present time, it is particularly important to continuously point out the many advantages of regional food from Upper Austria. BILLA has been practicing excellent cooperation with Genussland Marketing Oberösterreich for many years, not only in the area of awareness raising, but also continuously offers Genussland Oberösterreich producers the opportunity to offer their products at BILLA and BILLA PLUS in a large selection."

BILLA regionality offensive

With the BILLA regionality offensive and in cooperation with Genussland Oberösterreich, BILLA establishes partnerships with local and regional producers - this way, more and more products from small-structured farms find their way onto the shelves of BILLA stores. The range is constantly being expanded and supplemented with new products. "At BILLA, we are always on the lookout for new partnerships in the region and are happy to continually expand our range. In this way, we can offer our customers products with short delivery routes in the best local quality," says Thomas Steingruber.