Press Release 15th September 2023

More mindfulness of breast cancer prevention: BIPA calls for self-care with PINK RIBBON initiative

A call for self-care: Under the claim "I take care of myself", BIPA is once again drawing attention to the importance of breast cancer prevention and early detection. As a long-standing supporter of the PINK RIBBON campaign of the Austrian Cancer Aid, BIPA is setting a sign of solidarity with the breast cancer initiative: on October 6, 2023, the bi good hand & nail balm with almond oil & shea butter will hit the shelves as a limited edition with a pink bow.

/ Copyright: © BIPA, Reproduction for PR purposes free of charge

Download

"The health of our customers and employees is a matter close to our hearts. That is why we are proud to support the Austrian Cancer Aid every year with PINK RIBBON measures. In this way, we remind people of the importance of breast cancer screening in order to detect possible diseases at an early stage. For this, an enlightened society is absolutely necessary," says Michaela Mülleder, BIPA Head of Marketing & Own Brands Strategy and Communication.

Reminder of the importance of a mammogram

In order to be successful in the fight against breast cancer, BIPA would like to use this campaign to remind people of mammography from the age of 40 as an important preventive measure, ideally every two years, and also to make young people aware of it at an early age. The bi good Hand & Nail Balm with Almond Oil & Shea ButterPINK RIBBON Limited Edition serves as a reminder of breast cancer prevention and can also be a loving nudge to self-care for loved ones, friends and family as a gift.

One's own health should be taken care of in many ways: In addition to medical examinations and mindfulness towards one's own body, a natural care routine is also part of a healthy lifestyle. As a certified natural cosmetic according to NATRUE & Vegan, the bi goodHand & Nail Balm intensively cares for stressed hands with lucky clover extract, shea butter and almond oil. Like all bi good products, the Pink Ribbon Limited Edition 2023 does not contain silicones, mineral oil-based ingredients or synthetic fragrances or dyes. In addition, bi good consumers can be sure that the products do not contain any hormonally active substances that can enter the body through the skin and act like hormones. In order to also pay attention to the well-being of our planet, the product is manufactured in Austria, and the tube is also made of 60% recycled material. In addition, the product convinces with a particularly good price-performance ratio.

The bi good PINK RIBBON Limited Edition is available exclusively at BIPA and in the BIPA Online Shop only while stocks last. To give the theme further visibility, the Limited Edition will be promoted for the first time at the City Lights in Vienna, as well as on social media, via online banners and in print.

Product:

bi good hand & nail balm with almond oil & shea butter: € 2,79