Press Release 27th October 2023

Insights into the BILLA shelf: Everything about Halloween!

Once again this year, young and old dress up on October 31 and parade around the houses in search of sweets. BILLA has everything you need for the spookiest day of the year in culinary terms.

Ja! Natürlich organic pumpkins

Ja! Natürlich organic pumpkins / Copyright: © BILLA AG / Michael Reidinger Abdruck zu redaktionellen Zwecken honorarfrei., Reproduction for PR purposes free of charge

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Halloween hour at the BILLA PLUS market confectionery

The Halloween-inspired, sweet creations are freshly made by BILLA confectioners and are available in all BILLA PLUS stores throughout Austria in the market confectionery. These include orange tarts decorated with ghosts, Sacher cubes with ghost, witch, pumpkin or witch's hat sugar inserts and Halloween hoopies with orange filling and nougat. The BILLA confectioners are also happy to fulfill individual special orders and are on hand with help and advice in the stores and on the market telephone.

Sweet, sour or Leberkäse

BILLA is happy to provide variety with the Austrians' favorite burger, the Leberkässemmel - a true institution of Austrian cuisine. In addition to the classic varieties, some BILLA and BILLA PLUS stores also offer pizza or chicken liver cheese. This Halloween, the special edition dyed with food coloring will also be available in the delicatessen counters: a deep black Leberkäs, studded with fine bright orange cheddar.

Organic pumpkins from the Tullnerfeld and Seewinkel regions

Pumpkin is back in high season and is a must-have culinary accompaniment to Halloween. At BILLA and BILLA PLUS, customers can currently expect a colorful variety of pumpkin varieties - including Hokkaido pumpkins in Ja! Natürlich organic pumpkins from Seewinkel. The range also includes a Ja! Natürlich organic pumpkin mix from the Hascher family with the varieties Butternut, Blue Ballet, Delicata, Mini Muscat, Spaghetti squash and Acorn squash. The farming couple Franz Hascher and Elene Figl cultivate around 90 hectares in the Tullnerfeld and grow 400 pumpkin varieties here.