BILLA has been an essential part of Austrians' everyday lives for 70 years and is aware of its responsibility towards people, animals and nature. For example, BILLA is the only domestic food retailer to use 100% Austrian meat and animal welfare quality for fresh turkey, chicken, beef and pork in order to continuously improve the conditions under which farm animals are kept together with the country's farmers and suppliers. Always on the lookout for more producers who value resource-conserving, animal-friendly handling and focus on enjoyment, BILLA is now cooperating with the Viennese meat manufacturer AUMAERK and is offering two fine meat products that are 100% Austrian for the first time exclusively under its own brand "BILLA Genusswelt". Pork roast "Pork Royal" and pork roast "Noble Roast" are now available in all BILLA PLUS stores throughout Austria, in 100 selected BILLA stores and in the BILLA online store for 19.99 euros each. Last Tuesday, the product launch and tasting took place in a festive setting in the first AUMAERK flagship store in Vienna's first district.
Simone Grossauer, Head of Fresh Meat Purchasing at BILLA, is delighted about the new collaboration: "With AUMAERK, we have another strong partner at our side, who is a real asset to our goal of offering the best meat products and the largest range of products from our home country. Both products stand for the highest premium quality and are made from the finest pork, 100% of which comes from Austria. What's more, they ideally complement our existing BILLA Genusswelt range, as they provide an affordable star chef feeling and culinary luxury at home, without the need for time-consuming preparation in the kitchen."
Gourmet meat of the highest quality for special moments of pleasure at BILLA
The "Pork Royal" and "Noble Roast" pork roast products are produced in 192 hours and 19 refinement steps with selected spices and high-quality salt, matured at the optimum resting temperature, gently cooked with patented AUMAERK technology using magnets and sound waves, without the use of additives or preservatives. Under the "BILLA Genusswelt" private label, whose range includes more than 100 items, the products ensure gourmet meat enjoyment at home by being prepared in the oven within 40 minutes.
Harald Neumaerker, founder of AUMAERK-Fleischmanufaktur, says: "Ever since we were founded, our aim has been to make the meat world a little better and to offer only the best quality gourmet meat. To achieve this, we only work with farmers who are located within a maximum radius of 40 kilometers from the slaughterhouse, as animal welfare is our top priority and we do not process meat from stressed animals. In addition, our unique, patented refinement process gives our products an incomparable taste. I am delighted that we have been able to win over BILLA, one of the largest food retailers in the country, which also shares the same values when it comes to animal welfare. This means that even more customers will be able to enjoy our quality products in the future."
