Press Release 30th November 2023

Austria's first BILLA saleswoman opens her store in Vienna's 21st district

Today sees the opening of the first BILLA store in Austria to be run by a businesswoman and BILLA as a joint venture. It is located at Pragerstraße 274 / Russbergstraße 4 in Vienna's 21st district and is independently managed by the newly qualified businesswoman Sandy Wipprecht.

Sandy Wipprecht starts as Austria's first BILLA saleswoman in Floridsdorf in Vienna.

Sandy Wipprecht starts as Austria's first BILLA saleswoman in Floridsdorf in Vienna. / Copyright: © BILLA AG / Alexander Müller, Reproduction for PR purposes free of charge

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The store building impresses on the outside with a bright glass façade and has been extended to include the merchant's name in large letters. Inside, Sandy Wipprecht's personal signature is evident in all areas of the 700 m2 sales area. This is particularly evident in the careful selection of the product range, which consists of successful classics, popular own brands and products from small businesses in the region. The variety of products includes local produce such as fruit and vegetables from the ADAMAH organic farm, baked goods from the Unterleuthner bakery and much more.

BILLA Sandy Wipprecht and her 21-strong team take care of customers and the region

Sandy Wipprecht's team consists of 21 employees who are on hand to advise customers on their daily shopping. She is continuing her cooperation with the soogut Stockerau social market to distribute food and is also maintaining the sustainability measures already in place, such as the collaboration with Too Good To Go. The entire BILLA store is barrier-free and offers 19 parking spaces for customers.

Sandy Wipprecht, Austria's first BILLA saleswoman, says: "After completing my apprenticeship at REWE in Germany, I was drawn to Austria. I've been part of the BILLA family here since 2007. Most recently, I was store manager at a BILLA store in the third district and was able to gain a lot of experience in this management position, which now benefits me in my self-employment. As a sales assistant, I am now my own boss and I am looking forward to taking on even more responsibility. Knowing that BILLA is a strong partner at my side secures my future. My team and I will respond precisely to the needs of our customers and always provide them with advice and support for the best shopping experience. At the same time, I want to offer regional suppliers in particular a stage in my store."

Brian Beck, BILLA Board Member for Wholesale and Merchants, says: "Our female colleagues are already strongly represented at store manager level. In over 60 percent of BILLA stores, store management is in the hands of women. Store managers acquire extensive expertise, which naturally enriches our merchant model when they decide to take the step into self-employment. We are pleased to pave the way for women in particular. I am therefore all the more delighted to welcome Sandy Wipprecht to our team today as the first female business administrator. As a strong partner, we at BILLA are at her side on her path to self-employment and offer a comprehensive safety net with our merchant model."

BILLA Kaufleute model offers comprehensive support and a reliable safety net

The BILLA Kaufleute model is a unique concept in Austria that stands out above all due to its strong backing and support and significantly expands the BILLA portfolio alongside classic BILLA and BILLA PLUS stores. Today's opening further establishes this new, attractive and low-threshold opportunity for prospective merchants, ensures the long-term safeguarding of the local infrastructure and spreads the commercial tradition even further in Austria.

BILLA is a strong partner for merchants, providing advice and support. They benefit from the expertise and know-how of the BILLA family - for example, in the coordination of important decisions such as investments. BILLA also provides the joint companies with a balanced and attractively priced basic product range, which offers additional support and security. BILLA also supports the retailers in store design, purchasing, with strong own brands and a comprehensive network of suppliers, with questions about energy efficiency and provides technical support. In addition, BILLA retailers receive a service package with all the tools they need to run the store successfully.

Further information can be found at: BILLA informiert über Billa Wipprecht OG | BILLA

Address & opening hours:

BILLA Wipprecht OG

Pragerstraße 274 / Russbergstraße 4, 1210 Vienna

Monday to Friday: 07:15 - 19:30

Saturday: 07:15 - 18:00