"Our babies are just as diverse as our families, which is why it is important to us to reflect this diversity in our brand identity. We are looking forward to bringing the BIPA brand BABYWELL into the current era and modernizing the broad product range step by step. In doing so, we are focusing on families and their needs," says Michaela Mülleder, BIPA Head of Marketing & Own Brand Strategy and Communication, about the relaunch of BABYWELL.
More diversity in the advertising presentation
With a contemporary redesign of the product range, the relaunch brings the BIPA brand visually up to date, which has an impact on the packaging, advertising line and imagery. For example, advertising messages such as "Dad can scratch. Everything else can't.", men are also put in the spotlight and old family clichés are dispelled. The new packaging for BABYWELL diapers in particular brings variety to the shelves: the babies depicted on the new diaper packs radiate pure joy thanks to their playful design. But it's not just smiling children that make the packaging shine; the new design also makes the products stand out on the shelf and set them apart from the competition.
All-round well-being for the little ones "Baby we understand you"
"Baby we understand you" is the new advertising message from BABYWELL. As baby skin is particularly sensitive, the BIPA brand focuses on particularly high-quality products. The entire range is mild, strictly controlled and dermatologically confirmed. In addition, no hormonally active additives* or other irritating substances are used. BIPA therefore puts the needs of the little ones first and offers everything babies need to feel good: In addition to the all-round care line for babies, the range also includes premium diapers in all sizes, as well as everyday helpers such as changing mats and practical baby accessories, such as a milk powder portioner. All products are characterized by the highest quality.
* Basis: EU priority list, www.vki.at/hormoninfo
The BIPA brand Babywell is available at BIPA and in the BIPA online store at a family-friendly price-performance ratio. BABYWELL diapers will also be available at a permanently low price for at least 3 months from 16.11.2023.
Products:
BABYWELL PREMIUM NAPPIES NEWBORN SIZE 1 /23 pcs. € 3.45 DTP/ curant price € 4.49
BABYWELL PREMIUM DIAPLERS MINI SIZE 2, 3-6 kg /42 pcs. €4.95 DTP/ Curant price €6.49
BABYWELL PREMIUM DIAPLERS MIDI SIZE 3 /50 pcs. € 6,15 DTP/ Curant price € 7,49
BABYWELL PREMIUM DIAPLERS MAXI SIZE 4, 7-18 kg /42 pcs. € 6.15 DTP/ Curant price € 7.49
BABYWELL PREMIUM DIAPLERS MAXI+ GR.4+, 9-20 kg /38 pcs. € 6.15 DTP/ Curant price € 7.49
BABYWELL PREMIUM DIAPLERS JUNIOR SIZE 5, 12-25 kg /36 pcs. € 6.15 DTP/ Curant price € 7.49
BABYWELL PREMIUM DIAPERS XL SIZE 6 /32 pcs. € 6,15 DTP/ Curant price € 7,49
BABYWELL PANTS JUNIOR SIZE 5, 12-25 kg /20 pcs. € 5.65 DTP/ Curant price € 6.99
BABYWELL PANTS XXL SIZE 6, 16-30 kg /18 pcs. € 5.65 DTP/ Curant price € 6.99
