Press Release 21st November 2023

Planning is half the job: Pre-order around 100 meat products for the festive season online at PENNY and enjoy with peace of mind

PENNY and its trained butchers are ready for the Christmas season. Top quality, a fresh selection and stress-free shopping - with the online pre-order service at penny.at/vorbestellen, nothing stands in the way of a relaxed culinary Christmas. The fresh meat from "Ich bin Österreich" is processed and cut directly by the butchers in around 230 PENNY stores. This means that customers' individual wishes can be catered for online (and offline).

Top quality, a fresh selection and stress-free shopping - with the online pre-order service at penny.at/vorbestellen, nothing stands in the way of a relaxed culinary Christmas.

Top quality, a fresh selection and stress-free shopping - with the online pre-order service at penny.at/vorbestellen, nothing stands in the way of a relaxed culinary Christmas. / Copyright: © PENNY / Robert Harson, Reproduction for PR purposes free of charge

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For 47 percent of Austrians, a meat meal is as much a part of Christmas as the Christmas tree. They celebrate with their loved ones over fondue, roast meat or goose. PENNY is the only discount supermarket to offer a service in the form of PENNY butchers, who advise customers and fulfill their individual meat wishes - 365 days a year. For Christmas, PENNY is presenting an expanded selection of festive products.

With the "Ich bin Österreich" private label, customers will find local products and fresh meat specialties that are 100% Austrian. They are cut by the butchers directly in the store. The majority of the meat cuts are offered according to the "nose to tail" principle and PENNY is thus taking a stand against food waste. All customers have to do is specify their cut thickness and portion size. Whether fresh turkey, goose, raclette platter or carp fillet - a variety of delicacies can be pre-ordered online at penny.at/vorbestellen and picked up at one of the 230 or so PENNY stores with their own butcher service.

"PENNY stands for freshness and meat quality, so I'm delighted that PENNY is also offering this service online. Especially for the Christmas season, we offer a selection of around 100 products that guarantee an enjoyable Christmas Eve with family or friends. And it's stress-free," says Kai Pataky, PENNY Managing Director.

And it's that easy! Pre-order the desired products online at penny.at/vorbestellen, select the desired pick-up date and your favorite PENNY store for pick-up. Once the order has been successfully placed, the order confirmation will be sent by e-mail. This can then be used to simply collect and pay for the meat freshly prepared by the PENNY butchers from the store on the selected day. Collection is possible during the usual opening hours.


Looking for the perfect Christmas recipe? There's plenty of inspiration here: https://www.penny.at/rezepte