Press Release 20th December 2023

BILLA and BIPA donate 30,000 euros to Make-A-Wish® Austria

The Make-A-Wish® association fulfills the heartfelt wishes of seriously ill children and young people, giving them strength, moments of joy and courage along the way. Since 1980, Disney has helped Make-A-Wish® to fulfill more than 150,000 wishes worldwide. On the occasion of this year's cooperation between BILLA, BIPA and Disney and following Disney's example, the two retail companies are pleased to donate 30,000 euros to the association in Austria.

(f.l.t.r.): Doris Abichou (Honorary President Make-A-Wish® Austria), Michael Paterno (BILLA Board Member), Andreas Persigehl (BIPA Managing Director), Marina Eichinger (BIPA Head of Customer Insights) and Birgit Fux (Managing Director Make-A-Wish® Austria) are delighted with the donation of 30,000 euros to Make-A-Wish® Austria. / Copyright: © Markus Korenjak, Abdruck zu redaktionellen Zwecken honorarfrei.

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At a glance

BILLA and BIPA are celebrating the 100th anniversary of Disney with a variety of highlights such as various collection campaigns and special additions to the product range - donations were also made to Make-A-Wish® as part of the cooperation
30,000 euros will benefit seriously ill children and young people in Austria and fulfill their heart's desires
BILLA CEO Michael Paterno and BIPA Managing Director Andreas Persigehl handed over a donation check to Birgit Fux, Managing Director of Make-A-Wish® Austria, during an exclusive Disney film screening for BILLA and BIPA customers

The cheque was presented at a film screening in Vienna organized by BILLA, BIPA and CINEPLEXX by Andreas Persigehl (BIPA Managing Director), Michael Paterno (BILLA Board Member) and Marina Eichinger (BIPA Head of Customer Insights): "We hope that with our joint donation we can help to put a smile on the faces of some children and young people in difficult times and make them forget their illness, at least for a short time." Doris Abichou, Honorary President of Make-A-Wish® Austria, and Birgit Fux, Managing Director of the association, accepted the cheque: "Many thanks to BILLA and BIPA for thinking of us with their donation of 30,000 euros - also on behalf of all wish children, who can have their little or big heart's desire fulfilled with this great sum."

BILLA and BIPA invited customers in Vienna, Graz and Linz to a screening of "Wish"

BILLA and BIPA are celebrating the 100th anniversary of Disney with a variety of highlights from the magical Disney world - including a joint sticker collection campaign, a Disney tableware collection promotion at BILLA and BILLA PLUS, discounted Disney products for jö members at BIPA and other special product range highlights. Of course, there was also a cinema highlight as part of the major cooperation. As part of an online competition, customers could win the chance to attend a screening of the film "Wish" at CINEPLEXX cinemas in Vienna, Graz and Linz. The events took place on three weekends in December. Not only the film provided a magical cinema experience on site, but also face painting with BIPA make-up artists, a sticker exchange, a Disney quiz, a Disney drawing station, a CEWE photo station and a Ravensburger game station.