Press Release 18th December 2023

BILLA gets you in the mood for the festive season with Genusswelt products

The Christmas spirit has arrived in this country and the celebration of love and contemplation is fast approaching. Because the way to the heart is through the stomach, as in previous years, BILLA is relying on the BILLA Genusswelt range to offer its customers culinary highlights to enjoy at home. Over 180 different products - both of Austrian origin and international delicacies from Spain, France, Italy, Norway and the Netherlands - can serve as delicious components for starters, main meals, desserts as well as snacks and snacks with the appropriate beverage accompaniment.

A variety of gourmet food products arranged on a wooden surface, including bottles of sauces, tins of roasted meats, jars of preserves, and boxes of chocolates. The background features a light wooden backdrop.

This year's "BILLA Genusswelt" range comprises more than 180 items and is available at BILLA, BILLA PLUS and in the BILLA online store. / Copyright: © BILLA AG / Robert Harson, Abdruck zu redaktionellen Zwecken honorarfrei

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At a glance

More than 180 BILLA Genusswelt products delight customers at BILLA, BILLA PLUS and in the BILLA online store, especially in the run-up to Christmas and all year round
Assortment includes an exquisite selection of Austrian and international specialties for every taste
Exclusive Genusswelt products in cooperation with the Viennese meat manufacturer AUMAERK, the traditional company Heindl or the Lower Austrian salmon smoker Fuchs ensure an all-round successful festive menu

BILLA customers will find a large selection of exquisite specialties at an affordable price around Christmas time with the BILLA Genusswelt range, which leaves nothing to be desired. Because right now, the focus is on spending time with the family and preparing the festive meal should be done with as little effort as possible, but with full enjoyment. BILLA customers can also find great products from the BILLA Genusswelt range in the stores all year round.

A wide range of products for every taste

With a wide range of tried and tested premium products for the festive meal such as salmon tartare, sous vide goose leg and sous vide roast beef, delicacies for the Christmas morning brunch such as hearty Alpine cheese, Dutch rock oysters and Italian truffle ham, through to confectionery for the perfect Advent snack such as chocolate gingerbread with dark chocolate, torrone fruit, brownie cake and classic roasted almonds, the Genusswelt range includes everything your heart desires. New products such as Pane Guttiau, Apple Strudel Crispy Muesli, Speculoos Cream, Manuka Honey, Pappardelle ai Funghi Porcini with Porcini Mushrooms and Roast Onion Sous Vide ensure a pampering program for friends and family during the festive season.

Gourmet meat at gourmet level for at home

This year, the BILLA Genusswelt range also includes two products in cooperation with the Viennese meat manufacturer AUMAERK: "Pork Royal" pork roast from the belly and "Noble Roast" pork roast from the shank provide exquisite meat enjoyment around Christmas. Both products stand for the highest premium quality and are made from the finest pork, 100% of which comes from Austria. It is produced in 192 hours and 19 refinement steps with selected spices and high-quality salt, matured at the optimum resting temperature, gently cooked with patented AUMAERK technology using magnets and sound waves, without the use of additives or preservatives, and no extra effort is guaranteed when it comes to preparation, as the products can be prepared in the oven within 40 minutes.

The more than 180 delicacies in the BILLA Genusswelt range are available throughout Austria in BILLA and BILLA PLUS stores as well as in the BILLA online store.