They swing through Manhattan, save the world in high-tech armor and use their superhuman powers to defeat evil. We're talking about the MARVEL superheroes, whose adventurous and fascinating universe is presented in ADEG's first dedicated sticker campaign! From a purchase value of €10, all customers will receive a sachet with four MARVEL stickers from the beginning of February to the end of March. The scrapbooks not only offer space for 144 stickers and an insight into the fantastic MARVEL world, but also exciting puzzles and practical sports tips.
Local suppliers as superheroes of our time
Even after the campaign, there will still be superheroes in green at ADEG, but they won't have to get grumpy first to transform. They are not the Incredible Hulk, but the ADEG merchants who act as superheroes for their community every day and, like the heroes from the MARVEL universe, are committed to the community: "It fills us with joy and pride that the breathtaking MARVEL world is now finding its way into our ADEG stores for eight weeks in the form of the sticker campaign! We are convinced that everyone has the potential to be a superhero in everyday life through small and large gestures. Our ADEG retailers, who are fully committed to their customers and social interaction every day, are the best example of this," explains REWE Wholesale Managing Director Jürgen Öllinger.
Testimonial from Krummnußbaum
The sticker campaign is being promoted with a cross-channel marketing mix, including its own TV commercials. ADEG saleswoman Daniela Kern from the market town of Krummnußbaum (Melk district, Lower Austria) plays the leading role here: "The filming was incredibly funny and I am really excited about this great campaign. Superheroes can be an inspiration not only for our little customers, but also for the big ones! After all, there is a superhero in each of us who can achieve incredible things," says the independent ADEG saleswoman.
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