Press Release 24th January 2024

PENNY-fresh: From the field to the shopping cart

New Year's resolution number 1: Eat healthier. Especially at the start of the new year, the desire for a healthier lifestyle often takes center stage. However, a balanced and fresh diet is not just a New Year's fad - it is a trend that lasts all year round and is therefore not immediately thrown overboard. A balanced diet, rich in fresh fruit and vegetables, is a key to better health and well-being and a step towards a more sustainable lifestyle that protects the environment and our resources.

A colorful salad in a rectangular dish with grilled cheese slices, mixed greens, and sliced red onions, garnished with peanuts and radish spirals. Accompanying the dish are a set of salad servers, a small jug of dressing, and yellow flowers on a wooden table.

Recipe image / Copyright: © PENNY / Harson, Abdruck zu PR-Zwecken honorarfrei.

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At a glance

Regional freshness and controlled quality at the PENNY market stall
PENNY Freshness hero: check freshness every 2 hours
Wunderlinge: use instead of waste

The freshness check: quality that is checked

At PENNY, nothing is left to chance. With the unique freshness check, which takes place every two hours in the stores, the team ensures that only the best products end up on the shelves. "We attach great importance to ensuring that our fruit and vegetables are not only fresh and of high quality, but also come from Austria. Our PENNY Freshness Heroes symbolize freshness and quality. Recognizable by their green aprons, they ensure that our fruit and vegetables are always fresh," says PENNY Managing Director Kai Pataky.

Natural, sustainable & fresh

But that's not all. With REWE's own brand "Wunderlinge", PENNY offers an innovative solution to reduce food waste. By offering fruit and vegetables that are not usually sold due to their unconventional shape or size, PENNY contributes to the appreciation of natural diversity. Since 2013, the "Wunderlinge" have been pursuing the approach of using instead of wasting. Since then, PENNY, together with Billa, ADEG and Billa Plus, has already saved an impressive 60,000 tons of fruit and vegetables that would otherwise have remained in the field. This supports diversity as well as the suppliers, who can fully utilize their products.

PENNY fresh recipes: Marinated tofu with lamb's lettuce

For the marinated tofu:

1 pkg. natural tofu
juice of 1 lemon
2 tbsp soy sauce
5 tbsp olive oil
1 pinch of black pepper and 1 pinch of chili flakes
2 tbsp sunflower oil for frying
1 tsp peanut butter
½ tsp salt

For the salad:

200 g lamb's lettuce
1 cucumber
2 carrots
100 g celery stalks
1 small red onion
Also: 50 g almonds and 50 g salted peanuts

Make a marinade for the tofu using lemon juice, soy sauce, olive oil, pepper and chili flakes. Place the tofu in the marinade and marinate for 4 hours.
Remove the tofu from the marinade and fry in sunflower oil until golden brown on all sides. Then cut into slices approx. 1 cm thick.
Mix the tofu marinade with the peanut butter and salt.
Wash and dry the lamb's lettuce.
Wash and clean the cucumber and cut lengthwise into thin slices.
Peel and clean the carrots and cut into thin strips.
Wash and peel the celery stalks and cut into thin slices.
Peel the onion and cut into fine rings.
Roughly chop the almonds.
Mix the vegetables and lamb's lettuce together. Serve with fried tofu, drizzle with the marinade and sprinkle with peanuts and chopped almonds.

You can find more fresh and healthy recipes in the PENNY world of recipes: https://www.penny.at/rezepte